Monthly Archives: February 2009

People scan web pages in an F-shaped pattern

Posted on February 20, 2009 by Chris Mole

Web marketing experts have done some fascinating research into how people read web pages. Using eye tracking studies, they’ve found people tend to scan pages in an F-shaped pattern. It’s worth bearing this in mind when you are writing the content for … Continue reading →

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Is this the “best” website in the world?

Posted on February 6, 2009 by Chris Mole

Each month, Nielsen Online puts out a list of the world’s “top converting” websites. They base the results on the number of people who buy something from a particular website, versus the total number of visitors to the site. One website … Continue reading →

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How to make blogging work for your business

Posted on February 5, 2009 by Chris Mole

I recently worked with a client who has developed a hugely successful business selling nutritional supplements and skincare products to the US, Asia and Europe, from a small office in Christchurch, New Zealand. Virtually all his products are sold via … Continue reading →

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How to create your own ‘unique selling proposition’

Posted on February 4, 2009 by Chris Mole

Most business people have heard of the term ‘unique selling proposition’ (USP). It’s something every marketing expert talks about. But the reality is, 95% of businesses have never developed a strong USP! That’s incredible. In fact, if you have a clear … Continue reading →

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