Web marketing experts have done some fascinating research into how people read web pages. Using eye tracking studies, they’ve found people tend to scan pages in an F-shaped pattern. It’s worth bearing this in mind when you are writing the content for your website. Unless your content is very compelling, most of it won’t get read. It’s [...]
Archive | February, 2009
Is this the “best” website in the world?
Each month, Nielsen Online puts out a list of the world’s “top converting” websites. They base the results on the number of people who buy something from a particular website, versus the total number of visitors to the site. One website consistently comes out on top – ProFlowers.com, an American site selling flowers. ProFlowers.com consistently has [...]
How to make blogging work for your business
I recently worked with a client who has developed a hugely successful business selling nutritional supplements and skincare products to the US, Asia and Europe, from a small office in Christchurch, New Zealand. Virtually all his products are sold via the Internet and he gets about 30,000 visitors a month to his website. Furthermore, he [...]
How to create your own ‘unique selling proposition’
Most business people have heard of the term ‘unique selling proposition’ (USP). It’s something every marketing expert talks about. But the reality is, 95% of businesses have never developed a strong USP! That’s incredible. In fact, if you have a clear idea of your USP, you’ll be streets ahead of most of your competition. The main [...]
