Quite often I get asked by prospective clients if I can do them a “special deal” on their website or copy writing. The reason is, usually, they’re just starting out in business and are short on cash. Or things are “a bit tight” at the moment but they’re confident they will improve shortly. Keep reading »
Month: January 2011
New website for company selling driveway alarm systems
June 9, 2026
I’ve just launched a new website for a company that sells a revolutionary solar-powered wireless driveway and perimeter alarm system in the New Zealand and Australian market.
The site is www.solarbeam.co.nz. It is designed from a marketing viewpoint, with a clean and simple design, and careful attention to the layout – particularly the vital area “above the fold” at the top of the screen. Keep reading »
Get more enquiries and sales – website layouts that maximise response
June 9, 2026
I’ve just read a fascinating and valuable report by Michael Campbell, an Internet marketing expert whom I highly respect.
It’s called ‘The Ultimate Heatmap’ (the term heatmap is used to show the areas on a website that are “hottest” in terms of catching visitors’ interest.) Keep reading »