Author Archives: Chris Mole

The future of shopping – this will blow you away

Posted on April 13, 2012 by Chris Mole

When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea. They put up billboards in subway stations with their range of products, accompanied by QR, or Quick Response codes. Shoppers … Continue reading →

Posted in Internet Marketing | Leave a comment

“I am a lousy copywriter”

Posted on April 1, 2012 by Chris Mole

I just discovered this fascinating letter written by David Ogilvy, one of the greatest advertising copywriters ever. He found Ogilvy & Mather, the famous New York advertising agency, and Time magazine called him “the most sought-after wizard in today’s advertising … Continue reading →

Posted in Copywriting | Leave a comment

The cleverest SEO trick I’ve seen… but Google is fighting back

Posted on March 25, 2012 by Chris Mole

A friend in the UK has just shown me the search results he gets from Google when he types in “direct response marketing”. The second ranked website is a company that sells Viagra and Cialis. (This is a UK company, … Continue reading →

Posted in Search Engine Optimisation | Leave a comment

At last, a quick and easy way to protect your WordPress sites from hackers, malware and other nasties in a single plugin

Posted on March 5, 2012 by Chris Mole

If you’ve been around the web industry any length of time you’ll be aware that running a WordPress site on your own sever these days is pretty much ongoing warfare against hackers, malware and other malicious activity. Furthermore, it can … Continue reading →

Posted in Website Design | Leave a comment

What kind of person are you – a player or a spectator?

Posted on February 21, 2012 by Chris Mole

These days, I hardly read or watch any news from the newspaper, radio and television. This might seem strange from someone who spent 20 years as a journalist. But the reason is, I’ve come to realise just how negative and … Continue reading →

Posted in Life In General | Leave a comment

How to sell more from an online store – an interesting discovery

Posted on January 6, 2012 by Chris Mole

My company manages the online marketing for two florists. One of the florist websites has consistently outsold the other during the past two years, and I’ve driven myself mad trying to figure out why. The better-performing site is actually based … Continue reading →

Posted in Internet Marketing, Website Design | 1 Comment

The temptation to send spam – and a warning

Posted on December 15, 2011 by Chris Mole

Recently I agreed to help a client with an email marketing campaign to generate leads for his business. He had purchased a large list of New Zealand business owners, with names, emails etc. He wanted me to send out a … Continue reading →

Posted in Email Marketing | 2 Comments

Website Designers Christchurch – Helping You to SELL Online

Posted on August 20, 2011 by Chris Mole

Since 2003 I have built more than 200 websites – mainly for small businesses who want to SELL more of their products and services by using the Internet. I have always regarded website design as being primarily about marketing – … Continue reading →

Posted in Search Engine Optimisation, Website Design | 1 Comment

Google+ – could it be a serious challenger to Facebook?

Posted on July 14, 2011 by Chris Mole

I’ve just had an invitation to connect with someone on Google+. If you haven’t already heard, Google+ is Google’s newest entry into social networking. Many in the ‘geek’ world are talking this up as a serious challenger to Facebook, Twitter … Continue reading →

Posted in Social Media | Leave a comment

Why SEO disgusts me more and more

Posted on June 27, 2011 by Chris Mole

Recently I noticed a comment on my blog from another Christchurch web design company. It was congratulating me on my “interesting and informative” post and saying how good it was to read such valuable content. “That’s nice of them,” I … Continue reading →

Posted in Search Engine Optimisation | 2 Comments