Author Archive | Chris Mole

Will your business survive “mobilegeddon” on April 21, 2015?

Google has announced it is going to change the way it presents search engine results on mobile phones. And that change kicks in on April 21, 2015. It’s going to be a huge shake up. Here is a quote from Google’s blog: Starting April 21, we will be expanding our use of mobile-friendliness as a […]

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Two opposing (but equally valid) approaches to SEO

I’ve just finished reading a book by a well-known internet marketer whose advice about SEO in 2105 is – forget it. His argument, why put yourself at the mercy of Google’s whims when there are many other ways to market your business, where you have more control over the outcome. This particular marketer is one […]

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The Smart Way to Approach SEO in 2015 and Beyond

During the last few years we’ve seen the “death” of just about everything in web marketing. Such claims are certainly good for a headline – and for selling various products or services to replace the thing that has just “died”. There’s been more than enough written already about the supposed death of SEO and anyone […]

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New Facebook rules will sting small business owners

We all know there’s no such thing as a free lunch. But in web marketing, a lot of small business owners like to think there is. Search engine optimisation used to be regarded as “free” traffic. But today there’s so much work involved in optimising a site to rank on Google, it’s anything but free. […]

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Content Marketing – Is it Yet Another Bandwagon?

The latest fad in web marketing is known as “content marketing”. Essentially, this means providing lots of content for Google to find, so your website will get a high ranking in the search results. Oh and of course, people will read the content too, building your brand and online reputation. The more content, the better. […]

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New website almost destroyed my client’s business

One of my clients is a doctor in Salt Lake City who specialises in bioidentical hormone therapy. For several years I’ve been helping him with online marketing, running Google AdWords and search engine optimisation. The doctor had an old website, which looked outdated but was still bringing in a steady stream of enquiries from patients. […]

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Web Design Fundamentals for 2015 and Beyond – Part 3 of a 3-Part Series

The speed of change in web design is exponential. It’s not just a matter of keeping up with design trends, new WordPress themes and plugins, Saas solutions etc. but something even more fundamental is now occurring. The whole foundation of web design is about to change. For a while now there have been DIY website […]

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Why I have rejected the common wisdom about how to “grow” a business

For most of human history, before the industrial revolution, pretty much everyone was a small business owner. The butcher, the baker, the blacksmith – they were all self-employed and the success of their business depended on the quality of service they provided. Everyone in the village knew the baker. He did his best to bake […]

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How to Turn Your Business Around in 10 Minutes (or less)

If you’re struggling to make enough sales in your business, this video by Brett McFall will stimulate you to think in ways you probably never have before about what makes your business unique. Hardly anybody in business puts any effort into thinking about their Unique Selling Proposition. Those who do, will walk all over the […]

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Web Design Fundamentals for 2015 and Beyond – Part 2 of a 3 Part Series

For some years now I’ve been repeating the same message, that web design is primarily about content. Less about graphic design and coding – more about marketing. However, that is not entirely true. It’s only half the story. It tends to downplay the value of graphic design and coding skills, which are still essential for […]

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