About Chris Mole

Author Archive | Chris Mole

Why I have rejected the common wisdom about how to “grow” a business

For most of human history, before the industrial revolution, pretty much everyone was a small business owner. The butcher, the baker, the blacksmith – they were all self-employed and the success of their business depended on the quality of service they provided. Everyone in the village knew the baker. He did his best to bake […]

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How to Turn Your Business Around in 10 Minutes (or less)

If you’re struggling to make enough sales in your business, this video by Brett McFall will stimulate you to think in ways you probably never have before about what makes your business unique. Hardly anybody in business puts any effort into thinking about their Unique Selling Proposition. Those who do, will walk all over the […]

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Web Design Fundamentals for 2015 and Beyond – Part 2 of a 3 Part Series

For some years now I’ve been repeating the same message, that web design is primarily about content. Less about graphic design and coding – more about marketing. However, that is not entirely true. It’s only half the story. It tends to downplay the value of graphic design and coding skills, which are still essential for […]

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Web Design Fundamentals for 2015 and Beyond – Part 1 of a 3 Part Series

The web design industry is at a crossroads. In fact, given that the web industry is now just over 20 years old, you could say it is finally entering adulthood. If you’re a small business owner with a website, it’s essential that you understand what is happening. Otherwise, you risk sinking money into a website […]

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Website Design Predictions for 2015 and Beyond

Back in 2004 I read a thought-provoking book called ‘Revealed: The Hidden Truth About Website Design’ by Dave Alston. He predicted that within a few years, website design as it then existed would be effectively dead. That was a radical prediction because at the time, most websites were still hand-coded in HTML. Content management systems, […]

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SEO – The Truth You Need to Know

So much nonsense has been written and promoted about SEO (search engine optimisation) that the ordinary business owner can be forgiven for feeling confused. If you’re a typical New Zealand business, you probably get several email offers every week from SEO agencies around the world, offering to get your website onto page one of Google. […]

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How to Find the Right Website Designer

Are you the owner of a small or medium-size business that has a website – but it’s not working effectively – and you are now looking for a website designer to give it a facelift. If this describes you, keep reading! The reality is, choosing a web designer is a minefield. It’s very easy to […]

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Think you’ll try a bit of marketing? Think again!

Recently a business owner said, “I think I’ll try a bit of marketing.” Business was slow and he realised he had to do something. So his solution was “a bit of marketing.” Well, you can do “a bit of marketing” but it’s rarely very successful. It’s usually a “bit” successful or a “bit” unsuccessful. For […]

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Who’s the most important person in the world? – A marketing lesson

It’s not the president of the United States, Bill Gates or anyone else rich and famous. The most important person in the world, when you are trying to sell something, is a single individual – one person who is your ideal customer. Picture this one person in your mind and write everything to speak directly […]

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How to Get to No.1 On Google in 24 Hours

Rather than keep you in suspense, I’m going to tell you upfront this post is about Google AdWords. It’s not some new SEO secret I’ve discovered that will send your website soaring to the top of Google’s organic search results overnight. Sorry, there’s no such secret. But I hope you’ll keep reading – even if […]

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