About Chris Mole

Author Archive | Chris Mole

Who’s the most important person in the world? – A marketing lesson

It’s not the president of the United States, Bill Gates or anyone else rich and famous. The most important person in the world, when you are trying to sell something, is a single individual – one person who is your ideal customer. Picture this one person in your mind and write everything to speak directly […]

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How to Get to No.1 On Google in 24 Hours

Rather than keep you in suspense, I’m going to tell you upfront this post is about Google AdWords. It’s not some new SEO secret I’ve discovered that will send your website soaring to the top of Google’s organic search results overnight. Sorry, there’s no such secret. But I hope you’ll keep reading – even if […]

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How Much Is a Website Really Worth?

I met today with a small business owner (a florist) who has just paid $20,000 for an ecommerce website. The site works OK technically, i.e. customers can buy a product, checkout and pay with their credit card. But from a marketing viewpoint, this $20,000 website is an absolute disaster. It’s a disgrace to the web […]

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Google AdWords versus Facebook Advertising

If you’re looking to advertise your business online, you might be trying to decide whether Google AdWords or Facebook pay-per-click advertising is a better option. I’ve used both successfully. So here is my assessment of the pros and cons of each. AdWords and Facebook: Similarities If you’re a small business, Facebook paid ads and Google […]

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Google Adwords – What to Focus On For Success

When you first start advertising with Google Adwords, it can be seem overwhelming. There are so many different options in the Adwords interface. What do they all mean? Where the heck do you start? Well, I’m not going to go into the basics of Adwords here, because there’s no way around the fact that you […]

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Wow! An Ecommerce Website that Really Stands Out

Every now and then I come across a website that makes me stop and take notice. It has the “wow!” factor. Now, I want to stress, for me the wow factor is not cool design or creative effects. What really makes me sit up and take notice is when a website is designed to engage […]

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The Practice Formerly Known as ‘SEO’

If you’ve been around internet marketing for any length of time, you’ll be aware that search engine optimisation (SEO) is truly a minefield. You may have been stung in the past by an SEO company that promised the world and didn’t deliver, and you probably get regular offers in your email inbox from SEO companies […]

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Why some “professional” marketing flops while “amateurs” can get better results

One of the most profound lessons I learned about online marketing was fairly soon after I launched my web design business in 2004. A client came to me wanting his website redesigned. He was in the debt consolidation industry and had a website that looked like it had been designed by a teenager. The business […]

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“The Hard Truth About Web Design”
- by Ben Hunt

Ben Hunt is one of the few “gurus” who I now follow closely in the web design and marketing field. Ben Hunt’s philosophy on web design is pretty much identical to what I have believed for many years – except that Ben had the guts to stand up publicly and tell it like it is, […]

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Should you write your website content for Google or for humans?

I was meeting with a prospective client yesterday and he proudly showed me several pages on his website that had been written for “SEO” – to get his site ranked highly in Google. It was a classic example of web content written for the search engines. Keywords carefully placed in the title and sub-headings, and […]

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