Author Archives: Chris Mole

How to sell more from an online store – an interesting discovery

Posted on January 6, 2012 by Chris Mole

My company manages the online marketing for two florists. One of the florist websites has consistently outsold the other during the past two years, and I’ve driven myself mad trying to figure out why. The better-performing site is actually based … Continue reading →

Posted in Internet Marketing, Website Design | 1 Comment

The temptation to send spam – and a warning

Posted on December 15, 2011 by Chris Mole

Recently I agreed to help a client with an email marketing campaign to generate leads for his business. He had purchased a large list of New Zealand business owners, with names, emails etc. He wanted me to send out a … Continue reading →

Posted in Email Marketing | 2 Comments

Website Designers Christchurch – Helping You to SELL Online

Posted on August 20, 2011 by Chris Mole

Since 2003 I have built more than 200 websites – mainly for small businesses who want to SELL more of their products and services by using the Internet. I have always regarded website design as being primarily about marketing – … Continue reading →

Posted in Search Engine Optimisation, Website Design | 1 Comment

Google+ – could it be a serious challenger to Facebook?

Posted on July 14, 2011 by Chris Mole

I’ve just had an invitation to connect with someone on Google+. If you haven’t already heard, Google+ is Google’s newest entry into social networking. Many in the ‘geek’ world are talking this up as a serious challenger to Facebook, Twitter … Continue reading →

Posted in Social Media | Leave a comment

Why SEO disgusts me more and more

Posted on June 27, 2011 by Chris Mole

Recently I noticed a comment on my blog from another Christchurch web design company. It was congratulating me on my “interesting and informative” post and saying how good it was to read such valuable content. “That’s nice of them,” I … Continue reading →

Posted in Search Engine Optimisation | 1 Comment

Why email marketing doesn’t work…

Posted on April 14, 2011 by Chris Mole

In case you are misled by the title of this post, I want to say straight up that I believe email marketing is one of the most effective ways of selling on the Internet. Any yet many people complain to … Continue reading →

Posted in Email Marketing | Leave a comment

The web is going mobile… don’t get left behind

Posted on April 13, 2011 by Chris Mole

I’ve just received Google’s latest newsletter and this issue is focused on the rapidly growing trend towards browsing the Internet on mobile phones. The message is, the world has gone mobile. From smartphones to tablets, mobile devices are quickly becoming … Continue reading →

Posted in Mobile Website Design, Website Design | Leave a comment

How to find a true expert at search engine optimisation (SEO)

Posted on March 6, 2011 by Chris Mole

Over the years, I’ve dabbled in search engine optimisation (SEO) and have had some reasonably good results. Nevertheless, I no longer personally do any serious SEO work for my clients. I still offer the service – but I get a … Continue reading →

Posted in Search Engine Optimisation | 1 Comment

An excellent book on how to build websites that make money

Posted on March 5, 2011 by Chris Mole

I recently bought Ben Hunt’s booked called ‘Convert: Designing Websites to Increase Traffic and Conversion’. If the subject of building websites that actually make money is of any relevance to you, this is a ‘must read’ book. In some ways, … Continue reading →

Posted in Internet Marketing, Website Design | Leave a comment

Mobile-friendly websites – the next big sea change in website design

Posted on February 17, 2011 by Chris Mole

During the past 12 months, the number of people accessing the Internet on their mobile phones has grown exponentially around the world. This trend is going to continue in the coming months and years, until we reach the point where … Continue reading →

Posted in Website Design | Leave a comment