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Author Archives: Chris Mole
How many SEOs does it take to change a light bulb?
Q. How many SEOs does it take to change a light bulb, light bulbs, energy saving light bulbs, low energy light bulbs, light bulbs nz, led light bulb, cheap light bulbs, led light bulbs, light bulbs online, energy saving light … Continue reading
Posted in Search Engine Optimisation
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Nice-looking websites… but hardly any sales
I have a confession to make. During the last seven years or so, my success in building websites that actually make money for their owners has been largely hit and miss. Certainly, I’ve had some great successes and these have … Continue reading
Posted in Website Design
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The death of website design (as we know it)
I’m predicting a major change will take place in the web industry during the next few years. As businesses start to demand results from their websites (in terms of generating new enquiries and sales), web companies will be forced to … Continue reading
Posted in Website Design
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“Please build my website for free…”
Quite often I get asked by prospective clients if I can do them a “special deal” on their website or copy writing. The reason is, usually, they’re just starting out in business and are short on cash. Or things are … Continue reading
Posted in Website Design
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New website for company selling driveway alarm systems
I’ve just launched a new website for a company that sells a revolutionary solar-powered wireless driveway and perimeter alarm system in the New Zealand and Australian market. The site is www.solarbeam.co.nz. It is designed from a marketing viewpoint, with a … Continue reading
Posted in Website Design
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Get more enquiries and sales – website layouts that maximise response
I’ve just read a fascinating and valuable report by Michael Campbell, an Internet marketing expert whom I highly respect. It’s called ‘The Ultimate Heatmap’ (the term heatmap is used to show the areas on a website that are “hottest” in … Continue reading
Posted in Internet Marketing
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Will you go over the same old ground in 2011?
I’ve just been listening to a classic Pink Floyd song from the 1970s, called ‘Wish You Were Here’. If you’re old enough to remember the song (like I am), you have my sincere commiserations. There’s a line in the song: … Continue reading
Posted in Internet Marketing
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6 simple secrets to success in business… and in life
These 6 simple secrets come from Ben Hunt, someone who’s ideas on web design – and business – I value highly. The Secret to Business – Find out what people want, and give it to them. The Secret to Selling … Continue reading
Posted in Internet Marketing
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Are you making these mistakes with your website’s title tags?
The title of your web page is one of the most important factors in search engine optimization. These are the first words that Google (or other search engine) sees when it visits your web page. It tells the search engine … Continue reading
Posted in Search Engine Optimisation
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The difference between success and failure in selling
Honestly, I’m amazed by how quickly most people give up when they are trying to sell anything. This has been brought home to me particularly this week, because I have been contacted by several people asking for advice on how … Continue reading
Posted in Copywriting, Email Marketing, Internet Marketing
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