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Author Archives: Chris Mole
How to turn a business around in 10 minutes or less
If you’re struggling to make enough sales in your business, this video by Brett McFall will stimulate you to think in ways you probably never have before about what makes your business unique. Hardly anybody in business puts any effort … Continue reading
You can’t make pigs fly
Website owners often think they can boost their sales by hiring a search engine optimisation expert to get them more traffic. While more traffic is always good, you need to bear in mind the advice of Bruce Clay, who is … Continue reading
How web designers often feel
We really do love our clients… but some can test our patience just a little. Someone just sent me this video which basically sums up the experiences I have with a some clients. If you’re in the web industry, or … Continue reading
12 questions any good web design company should ask before starting work on your website
If you’re a business owner with a website, here is a question… How many new leads and/or sales has your website brought in during the past week, the past month, or the past year? If your website is bringing in … Continue reading
Posted in Internet Marketing, Website Design
Tagged Internet Marketing, web marketing, website design
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New website for Christchurch company selling steel-frame kitset homes
I’ve just launched a new website for C-Style Homes, a Christchurch company that sells a great range of steel frame kitset homes at amazingly low prices. This website project is the first of what will be many more as part … Continue reading
Posted in Copywriting, Internet Marketing, Website Design
Tagged Internet Marketing, search engine optimization, SEO, website design
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How to Recession-Proof Your Business Using the Internet
I have just published a new report called ‘How to Recession-Proof Your Business Using the Internet’. The report is too long to post here (about 9 pages). So I’m offering it to you as PDF to download. The report is … Continue reading
With email marketing, boring is usually better
If you are sending out an email newsletter or promotion, it’s tempting to go for a “flashy” high-tech design, rather than “boring” plain text. But my experience over several years has convinced me this is usually a big mistake. In fact, … Continue reading
Why aren’t more websites designed with ordinary people in mind?
If you’ve ever tried to buy something online and have been asked to set up an account first, before you can make the purchase, you will appreciate this article by Jared Spool of www.uie.com. The $300 Million Button: How Changing … Continue reading
Posted in Email Marketing, Internet Marketing, Website Design
Tagged e-commerce, website conversion, website design
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‘Winning Websites for Small Businesses’ – a new handbook for New Zealand businesses
I have just finished writing a brand-new handbook for New Zealand businesses, called “Winning Websites for Small Businesses”. I don’t believe there’s any other publication in New Zealand quite like this handbook because it’s aimed specifically at the unique needs … Continue reading
Win customers by giving away FREE information
By Harvey Segal What is the best way to attract visitors to your website? Everyone agrees on this point – it is by providing Free Information. Let’s see how to do this and why it works so well. Suppose you … Continue reading
Posted in Internet Marketing
Tagged building web traffic, Internet Marketing, web marketing
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