I just discovered this fascinating letter written by David Ogilvy, one of the greatest advertising copywriters ever. He found Ogilvy & Mather, the famous New York advertising agency, and Time magazine called him “the most sought-after wizard in today’s advertising industry” in the early-’60s. You’d think a genius like David Ogilvy would find it easy [...]
Archive | Copywriting RSS feed for this section
The difference between success and failure in selling
Honestly, I’m amazed by how quickly most people give up when they are trying to sell anything. This has been brought home to me particularly this week, because I have been contacted by several people asking for advice on how to sell a particular information product by direct mail. Now, here is the interesting and [...]
Should your business be advertising on Facebook?
More and more businesses are discovering pay-per-click advertising on Facebook is a cost-effective way to get traffic to their websites. Generally, Facebook advertising is less competitive (and cheaper) than Google Adwords. In fact, one of the ‘gurus’ of Adwords advertising during the past 5 years, Perry Marshall, is now turning his attention to Facebook. Perry [...]
New website for Christchurch company selling steel-frame kitset homes
I’ve just launched a new website for C-Style Homes, a Christchurch company that sells a great range of steel frame kitset homes at amazingly low prices. This website project is the first of what will be many more as part of a new business relationship I’ve developed with MARKITABLE, a Wellington company. The website is [...]
How to Recession-Proof Your Business Using the Internet
I have just published a new report called ‘How to Recession-Proof Your Business Using the Internet’. The report is too long to post here (about 9 pages). So I’m offering it to you as PDF to download. The report is free and you don’t even have to give me your email to get it But [...]
Need more cashflow?
If you want to learn one new skill that will grow your business faster than anything else, it’s this. Learn to write persuasive sales copy. This is by far the most powerful and effective component of any effective marketing system – on the Internet or anywhere else. Writing sales copy comes more naturally to some [...]
The secret of selling anything (and everything)
People today are bombarded with advertising. If you’re in business trying to sell anything, you face a real battle to cut through the hundreds of other voices competing for your customer’s attention. Consumers today are also highly sceptical of anything that looks like it’s trying to SELL them something. They want to see rock solid [...]
How To Write Your Website In 60 Minutes
Dont be daunted at the prospect of writing your website copy. Here’s a simple outline that shows you how to compile the framework for a successful business website - and it shouldn’t take more than 60 minutes. If you’re like most small business owners, the prospect of writing your website fills you with dread. You don’t [...]
Make Your Website Sell
Hundreds of new business websites are springing up every week. The owners of these sites are full of optimism that their venture into e-commerce will transform their business by bringing in new customers and boosting their sales. But the reality is that most websites fail abysmally as sales tools. Why? Because the owners of these [...]
