Category Archives: Copywriting

The difference between success and failure in selling

Honestly, I’m amazed by how quickly most people give up when they are trying to sell anything. This has been brought home to me particularly this week, because I have been contacted by several people asking for advice on how … Continue reading

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Should your business be advertising on Facebook?

More and more businesses are discovering pay-per-click advertising on Facebook is a cost-effective way to get traffic to their websites. Generally, Facebook advertising is less competitive (and cheaper) than Google Adwords. In fact, one of the ‘gurus’ of Adwords advertising … Continue reading

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New website for Christchurch company selling steel-frame kitset homes

I’ve just launched a new website for C-Style Homes, a Christchurch company that sells a great range of steel frame kitset homes at amazingly low prices. This website project is the first of what will be many more as part … Continue reading

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How to Recession-Proof Your Business Using the Internet

I have just published a new report called ‘How to Recession-Proof Your Business Using the Internet’. The report is too long to post here (about 9 pages). So I’m offering it to you as PDF to download. The report is … Continue reading

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Need more cashflow?

If you want to learn one new skill that will grow your business faster than anything else, it’s this. Learn to write persuasive sales copy. This is by far the most powerful and effective component of any effective marketing system … Continue reading

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The secret of selling anything (and everything)

People today are bombarded with advertising. If you’re in business trying to sell anything, you face a real battle to cut through the hundreds of other voices competing for your customer’s attention. Consumers today are also highly sceptical of anything … Continue reading

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How To Write Your Website In 60 Minutes

Dont be daunted at the prospect of writing your website copy. Here’s a simple outline that shows you how to compile the framework for a successful business website - and it shouldn’t take more than 60 minutes. If you’re like most … Continue reading

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Make Your Website Sell

Hundreds of new business websites are springing up every week. The owners of these sites are full of optimism that their venture into e-commerce will transform their business by bringing in new customers and boosting their sales. But the reality … Continue reading

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