"Unlock Your Website's Hidden
Money Making Potential"
- by Chris Mole
Recently I agreed to help a client with an email marketing campaign to generate leads for his business. He had purchased a large list of New Zealand business owners, with names, emails etc. He wanted me to send out a … Continue reading
In case you are misled by the title of this post, I want to say straight up that I believe email marketing is one of the most effective ways of selling on the Internet. Any yet many people complain to … Continue reading
Honestly, I’m amazed by how quickly most people give up when they are trying to sell anything. This has been brought home to me particularly this week, because I have been contacted by several people asking for advice on how … Continue reading
More and more businesses are discovering pay-per-click advertising on Facebook is a cost-effective way to get traffic to their websites. Generally, Facebook advertising is less competitive (and cheaper) than Google Adwords. In fact, one of the ‘gurus’ of Adwords advertising … Continue reading
Website owners often think they can boost their sales by hiring a search engine optimisation expert to get them more traffic. While more traffic is always good, you need to bear in mind the advice of Bruce Clay, who is … Continue reading
I have just published a new report called ‘How to Recession-Proof Your Business Using the Internet’. The report is too long to post here (about 9 pages). So I’m offering it to you as PDF to download. The report is … Continue reading
If you are sending out an email newsletter or promotion, it’s tempting to go for a “flashy” high-tech design, rather than “boring” plain text. But my experience over several years has convinced me this is usually a big mistake. In fact, … Continue reading
If you’ve ever tried to buy something online and have been asked to set up an account first, before you can make the purchase, you will appreciate this article by Jared Spool of www.uie.com. The $300 Million Button: How Changing … Continue reading
I have just finished writing a brand-new handbook for New Zealand businesses, called “Winning Websites for Small Businesses”. I don’t believe there’s any other publication in New Zealand quite like this handbook because it’s aimed specifically at the unique needs … Continue reading
Why do you have a website? That’s a question you need to consider carefully in the age of e-commerce. Almost every business has an online presence now. But few are making the most of their sites. Most are a virtual … Continue reading
