Category Archives: Internet Marketing

The future of shopping – this will blow you away

Posted on April 13, 2012 by Chris Mole

When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea. They put up billboards in subway stations with their range of products, accompanied by QR, or Quick Response codes. Shoppers … Continue reading →

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How to sell more from an online store – an interesting discovery

Posted on January 6, 2012 by Chris Mole

My company manages the online marketing for two florists. One of the florist websites has consistently outsold the other during the past two years, and I’ve driven myself mad trying to figure out why. The better-performing site is actually based … Continue reading →

Posted in Internet Marketing, Website Design | 1 Comment

An excellent book on how to build websites that make money

Posted on March 5, 2011 by Chris Mole

I recently bought Ben Hunt’s booked called ‘Convert: Designing Websites to Increase Traffic and Conversion’. If the subject of building websites that actually make money is of any relevance to you, this is a ‘must read’ book. In some ways, … Continue reading →

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Get more enquiries and sales – website layouts that maximise response

Posted on January 1, 2011 by Chris Mole

I’ve just read a fascinating and valuable report by Michael Campbell, an Internet marketing expert whom I highly respect. It’s called ‘The Ultimate Heatmap’ (the term heatmap is used to show the areas on a website that are “hottest” in … Continue reading →

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Will you go over the same old ground in 2011?

Posted on December 29, 2010 by Chris Mole

I’ve just been listening to a classic Pink Floyd song from the 1970s, called ‘Wish You Were Here’. If you’re old enough to remember the song (like I am), you have my sincere commiserations. There’s a line in the song: … Continue reading →

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6 simple secrets to success in business… and in life

Posted on November 2, 2010 by Chris Mole

These 6 simple secrets come from Ben Hunt, someone who’s ideas on web design – and business – I value highly. The Secret to Business – Find out what people want, and give it to them. The Secret to Selling … Continue reading →

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The difference between success and failure in selling

Posted on August 24, 2010 by Chris Mole

Honestly, I’m amazed by how quickly most people give up when they are trying to sell anything. This has been brought home to me particularly this week, because I have been contacted by several people asking for advice on how … Continue reading →

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Should your business be advertising on Facebook?

Posted on July 4, 2010 by Chris Mole

More and more businesses are discovering pay-per-click advertising on Facebook is a cost-effective way to get traffic to their websites. Generally, Facebook advertising is less competitive (and cheaper) than Google Adwords. In fact, one of the ‘gurus’ of Adwords advertising … Continue reading →

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12 awesome resources for web designers

Posted on June 25, 2010 by Chris Mole

These valuable resources have been provided by Michel Fortin, one of the world’s top Internet marketing consultants. If you are in the web business, or interested in it, you will find this list to be a goldmine. So here are … Continue reading →

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Secrets of top converting e-commerce websites (interview with Bryan Eisenberg)

Posted on June 7, 2010 by Chris Mole

This video interview with one of America’s top website conversion experts, Bryan Eisenberg, first appeared on Web Marketing Today (www.webmarketingtoday.com).  In the interview with Dr Ralph Wilson, Bryan discusses three of the secrets behind top-converting e-commerce websites. He looks at … Continue reading →

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