Category Archives: Internet Marketing

New direct sales website for UK client, shows the awesome power of the Internet

Posted on April 30, 2009 by Chris Mole

I’ve just launched a new website for a client in the UK and early results look very encouraging. The company is selling a range of services to help people who are in debt. This is (unfortunately) a growth industry at … Continue reading →

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Why Susan Boyle is like a good landing page

Posted on April 25, 2009 by Chris Mole

By Amanda MacArthur from Mequoda Daily Test your landing pages, because 9 times out of 10, snap judgments will prove you wrong In case you haven’t heard, Susan Boyle is the unlikely star of Britain’s Got Talent, a televised talent … Continue reading →

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To business owners who want to sell more on the Internet

Posted on March 20, 2009 by Chris Mole

Since 2004 I have been helping people to sell online. I specialise in writing hype-free sales copy that works powerfully to build trust. And because my low-key style of sales copy is believeable, it causes customers to respond. In fact, … Continue reading →

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People scan web pages in an F-shaped pattern

Posted on February 20, 2009 by Chris Mole

Web marketing experts have done some fascinating research into how people read web pages. Using eye tracking studies, they’ve found people tend to scan pages in an F-shaped pattern. It’s worth bearing this in mind when you are writing the content for … Continue reading →

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Is this the “best” website in the world?

Posted on February 6, 2009 by Chris Mole

Each month, Nielsen Online puts out a list of the world’s “top converting” websites. They base the results on the number of people who buy something from a particular website, versus the total number of visitors to the site. One website … Continue reading →

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How to make blogging work for your business

Posted on February 5, 2009 by Chris Mole

I recently worked with a client who has developed a hugely successful business selling nutritional supplements and skincare products to the US, Asia and Europe, from a small office in Christchurch, New Zealand. Virtually all his products are sold via … Continue reading →

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How to create your own ‘unique selling proposition’

Posted on February 4, 2009 by Chris Mole

Most business people have heard of the term ‘unique selling proposition’ (USP). It’s something every marketing expert talks about. But the reality is, 95% of businesses have never developed a strong USP! That’s incredible. In fact, if you have a clear … Continue reading →

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Tell people the facts …. and keep it simple

Posted on January 24, 2009 by Chris Mole

Changing the look and feel of your website can make a massive difference to the response rate (i.e. the number of sales you make). In the early days of the Internet, people discovered this by trial and error. Today, there’s … Continue reading →

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How to market your business with integrity and personality

Posted on January 23, 2009 by Chris Mole

Many small business owners have a great aversion to marketing. They confuse marketing with the stereotype of a pushy salesperson and with the thought of “selling” themselves. But the reality is, if you want to succeed in business, you won’t … Continue reading →

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Why I hate it when marketers try to “upsell” me

Posted on January 14, 2009 by Chris Mole

There’s a trend in Internet marketing to present buyers with what are known as “upsells” after they have ordered a product online. It works like this. A buyer clicks on the Order button but instead of being taken directly to … Continue reading →

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