When I started in the Web business around 2003, I read Ken Evoy’s classic book “Make Your Site Sell“. This book really was ahead of its time and contained the most common sense I’ve read anywhere about how to get your website ranking at the top of Google’s search results (and a heck of a [...]
Archive | Search Engine Optimisation RSS feed for this section
Search Engine Optimisation (SEO) – Sometimes “Less is More”
Many search engine optimisation (SEO) companies are struggling right now after Google made some drastic changes to the way it ranks websites. A lot of SEO providers have been relying on cheap link building, done in third world countries. This used to work like gangbusters but I never got involved with it because my gut [...]
Forget about SEO and start publishing great content
I’ve been saying for years that search engine optimisation based around simply building incoming links is a short-sighted approach. I’ve proved this time and again with my own websites, where I have done very little in terms of link building but have published many pages of useful content. And the sites have risen to the [...]
The cleverest SEO trick I’ve seen… but Google is fighting back
A friend in the UK has just shown me the search results he gets from Google when he types in “direct response marketing”. The second ranked website is a company that sells Viagra and Cialis. (This is a UK company, so it doesn’t show when you do the search from NZ.) These clever marketers have [...]
Website Designers Christchurch – Helping You to SELL Online
Since 2003 I have built more than 200 websites – mainly for small businesses who want to SELL more of their products and services by using the Internet. I have always regarded website design as being primarily about marketing – about selling. A website should not be simply a work of art that you can [...]
Why SEO disgusts me more and more
Recently I noticed a comment on my blog from another Christchurch web design company. It was congratulating me on my “interesting and informative” post and saying how good it was to read such valuable content. “That’s nice of them,” I thought. Until I looked at my visitor statistics and saw that this comment had actually [...]
How to find a true expert at search engine optimisation (SEO)
Over the years, I’ve dabbled in search engine optimisation (SEO) and have had some reasonably good results. Nevertheless, I no longer personally do any serious SEO work for my clients. I still offer the service – but I get a true expert to do the actual work. The reason is, search engine optimisation is becoming [...]
How many SEOs does it take to change a light bulb?
Q. How many SEOs does it take to change a light bulb, light bulbs, energy saving light bulbs, low energy light bulbs, light bulbs nz, led light bulb, cheap light bulbs, led light bulbs, light bulbs online, energy saving light bulb, halogen light bulbs, light bulb types, candle light bulbs, incandescent light bulbs, philips light [...]
Are you making these mistakes with your website’s title tags?
The title of your web page is one of the most important factors in search engine optimization. These are the first words that Google (or other search engine) sees when it visits your web page. It tells the search engine what your page is about. Furthermore, the page title performs another important function. When people [...]
At last, some common sense about search engine optimisation
I’ve just read a great post on Aaron Wall’s blog about search engine optimisation. Aaron is one of the leading experts on SEO and just talks plain common sense. Here is an edited version of his blog post: “There are so many blogs on search marketing. Then there are so many forums. And Tweets. So [...]
