‘Make Your Site Sell’ - A Classic On Selling on the Internet
Chris Mole is an internet marketing consultant and copywriter, based in Christchurch.
Find out how Chris can help you grow your online business by calling 03 377 3637.
Ken Evoy’s ‘Make Your Site Sell’ was first published in 1999 and then revised in 2002. That’s a long time ago in Internet terms but the fundamental principles in this book are just as relevant today as they were in 2002.
‘Make Your Site Sell’ is a classic that you must read if you are serious about selling on the Internet. It is often referred to as “The BIBLE Of Selling On The Net”.
It is an e-book containing seven volumes and more than 1500 pages!
One of the fundamental messages in the book is that you need to look beyond simply “building a website”. Today, it is relatively cheap, quick and easy to put up a site. Anyone can do that. But what then?
For 95% of small businesses, the initial buzz of seeing their website online is followed by a slow, expensive failure, due to an inability to drive traffic. In other words… no business.
Ken Evoy’s approach to web marketing is summed by the acronym CTPM. This stands for Content > Traffic > PRE-sell > Monetize.
This is a fundamentally sound and timeless way to think about selling online.
Click Here to Download ‘Make Your Site Sell’ (The downloaded file is automatically labelled “myss2002free.exe”. Unzipping it will put a folder called “myss2002free” onto your desktop.)
'Scientific Advertising' - by Claude Hopkins
Ken Evoy's 'Make Your Site Sell' was first published in 1999 and revised in 2002. That's a long time ago in Internet terms but the fundamental principles in this book are just as relevant today.