New website for Christchurch company selling steel-frame kitset homes
Chris Mole is an internet marketing consultant and copywriter, based in Christchurch.
Find out how Chris can help you grow your online business by calling 03 377 3637.
I’ve just launched a new website for C-Style Homes, a Christchurch company that sells a great range of steel frame kitset homes at amazingly low prices.
This website project is the first of what will be many more as part of a new business relationship I’ve developed with MARKITABLE, a Wellington company.
The website is built with the Joomla open source content management system and has a contemporary look. It’s clean and simple in its design. And furthermore, it is already ranking on page 1 of Google for the keywords steel frame kitset homes due to some pre-launch work on my part ot help get it optimised in the search engines.
The long-term strategy will be to get this site at the top of Google for the term kitset homes, which is much more competitive. I achieved this a few years ago for another website selling kitset homes and I’m confident within a few months C-Style will also be near the top of Google, certainly on Page 1.
Search engine optimisation is very important for any business website, particularly in the current economy. It’s still relatively easy to get a good search engine ranking in the local market in New Zealand, because so few websites are optimised.
That will change, of course, as more busineses get web savvy. But for now, a few simple strategies such as the right meta tags, alt tags on images and developing some good incoming links, is enough to get most sites well ranked on Google in their local market.
'Scientific Advertising' - by Claude Hopkins
Ken Evoy's 'Make Your Site Sell' was first published in 1999 and revised in 2002. That's a long time ago in Internet terms but the fundamental principles in this book are just as relevant today.
I’ve checked out the website. It looks great. Kitset homes are cost effective and an alternative to regular homes.
Website looks great, HOWEVER there no info I could find on the website about the company itself - who is behind it? I’d like a name and a face, what is their background and reputation? where they are based? how long they have been in business and so forth.
To top it off the contact details just list a cell phone number. Great design ruined by poor content-I am looking at building and was impressed by the house designs and pricing but the site just didn’t inspire confidence at all.