Should your business be advertising on Facebook?
Chris Mole is an internet marketing consultant and copywriter, based in Christchurch.
Find out how Chris can help you grow your online business by calling 03 377 3637.
More and more businesses are discovering pay-per-click advertising on Facebook is a cost-effective way to get traffic to their websites. Generally, Facebook advertising is less competitive (and cheaper) than Google Adwords.
In fact, one of the ‘gurus’ of Adwords advertising during the past 5 years, Perry Marshall, is now turning his attention to Facebook. Perry has launched a new website - ‘Is Facebook for Me? (www.isfacebookforme.com.) It includes a short quiz to ascertain whether Facebook advertising would benefit your business.
If you’ve ever wondered:
Q: “Is Facebook for Me?”
Take this short quiz to get instant feedback on whether Facebook could be a main traffic source for your business. Discover:
- Can I advertise on Facebook and make a profit?
- Will my products appeal to Facebook users?
- How much time should I devote to understanding how to advertise on Facebook?
I recommend you visit this site and take the simple test - www.isfacebookforme.com.
'Scientific Advertising' - by Claude Hopkins
Ken Evoy's 'Make Your Site Sell' was first published in 1999 and revised in 2002. That's a long time ago in Internet terms but the fundamental principles in this book are just as relevant today.