I have just finished writing a brand-new handbook for New Zealand businesses, called “Winning Websites for Small Businesses”. I don’t believe there’s any other publication in New Zealand quite like this handbook because it’s aimed specifically at the unique needs of the New Zealand marketplace. If you have a website for your business and it’s [...]
Tag Archives | Copywriting
Why Susan Boyle is like a good landing page
By Amanda MacArthur from Mequoda Daily Test your landing pages, because 9 times out of 10, snap judgments will prove you wrong In case you haven’t heard, Susan Boyle is the unlikely star of Britain’s Got Talent, a televised talent show over in the UK . On April 11th, Susan Boyle’s audition was aired, a [...]
Need more cashflow?
If you want to learn one new skill that will grow your business faster than anything else, it’s this. Learn to write persuasive sales copy. This is by far the most powerful and effective component of any effective marketing system – on the Internet or anywhere else. Writing sales copy comes more naturally to some [...]
To business owners who want to sell more on the Internet
Since 2004 I have been helping people to sell online. I specialise in writing hype-free sales copy that works powerfully to build trust. And because my low-key style of sales copy is believeable, it causes customers to respond. In fact, one of my clients tells me his website is on track to turn over more [...]
The secret of selling anything (and everything)
People today are bombarded with advertising. If you’re in business trying to sell anything, you face a real battle to cut through the hundreds of other voices competing for your customer’s attention. Consumers today are also highly sceptical of anything that looks like it’s trying to SELL them something. They want to see rock solid [...]
How To Write Your Website In 60 Minutes
Dont be daunted at the prospect of writing your website copy. Here’s a simple outline that shows you how to compile the framework for a successful business website - and it shouldn’t take more than 60 minutes. If you’re like most small business owners, the prospect of writing your website fills you with dread. You don’t [...]
Make Your Website Sell
Hundreds of new business websites are springing up every week. The owners of these sites are full of optimism that their venture into e-commerce will transform their business by bringing in new customers and boosting their sales. But the reality is that most websites fail abysmally as sales tools. Why? Because the owners of these [...]
