Web marketing experts have done some fascinating research into how people read web pages.
Using eye tracking studies, they’ve found people tend to scan pages in an F-shaped pattern. It’s worth bearing this in mind when you are writing the content for your website. Keep reading »
Each month, Nielsen Online puts out a list of the world’s “top converting” websites. They base the results on the number of people who buy something from a particular website, versus the total number of visitors to the site.
One website consistently comes out on top – ProFlowers.com, Keep reading »
I recently worked with a client who has developed a hugely successful business selling nutritional supplements and skincare products to the US, Asia and Europe, from a small office in Christchurch, New Zealand.
Virtually all his products are sold via the Internet and he gets about 30,000 visitors a month to his website. Keep reading »
Most business people have heard of the term ‘unique selling proposition’ (USP). It’s something every marketing expert talks about. But the reality is, 95% of businesses have never developed a strong USP!
That’s incredible. In fact, if you have a clear idea of your USP, you’ll be streets ahead of most of your competition. Keep reading »
Changing the look and feel of your website can make a massive difference to the response rate (i.e. the number of sales you make).
In the early days of the Internet, people discovered this by trial and error. Today, there’s a growing ‘science’ around web page conversion. Keep reading »