On the Internet (as in life) most people try to copy each other. They are afraid to stick their neck out and be different. They want their website to look like everyone else’s. They want to play it safe.
Unfortunately, this is a recipe for mediocrity. Keep reading »
Every month I get several enquiries from people who want a website, and ask me to submit a proposal and quote. Most of these enquiries come from ads I’m running on Google.
In quite a few cases, I will submit a written proposal and quote, and then never hear anything back from the prospective client. Keep reading »
Research has found most people searching for products or services on the Internet will make a decision within about 10 seconds of landing on the site, whether they like it enough to stick around.
In this brief time, it’s possible to get a “feel” for a website. Keep reading »
It’s theoretically possible to make sales from a website with absolutely no graphics at all, if you write a persuasive enough sales message.
Nevertheless, graphics are very important. A study by Stanford University found 47% of people make a decision on whether to buy from a website, based solely on the appearance of the site (essentially its graphic design). Keep reading »
When a visitor arrives on your landing page, the first thing they will normally do is scan it quickly. If they don’t like the first impression they get, they will abandon ship quickly. This can even happen if your page is too slow to load. Keep reading »