If you’re paying for any kind of advertising to get people to your website, it is often unwise to send them directly to your home page.
Particularly if your business sells several products, you want to send people directly to the product or offer that you are making in your ad, not to a home page filled with general information. Keep reading »
When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea.
They put up billboards in subway stations with their range of products, accompanied by QR, or Quick Response codes. Shoppers can just scan the QR codes with their mobile phone and the groceries are delivered to their doorstep. Keep reading »
I just discovered this fascinating letter written by David Ogilvy, one of the greatest advertising copywriters ever.
He found Ogilvy & Mather, the famous New York advertising agency, and Time magazine called him “the most sought-after wizard in today’s advertising industry” in the early-’60s. Keep reading »
A friend in the UK has just shown me the search results he gets from Google when he types in “direct response marketing”.
The second ranked website is a company that sells Viagra and Cialis. (This is a UK company, so it doesn’t show when you do the search from NZ.) Keep reading »
If you’ve been around the web industry any length of time you’ll be aware that running a WordPress site on your own sever these days is pretty much ongoing warfare against hackers, malware and other malicious activity. Furthermore, it can drive you to despair trying to find a simple and cost-effective solution to protect your sites, particularly if you have multiple WordPress sites for clients. Keep reading »