I’m sorry to tell you but the web is a harsh place. You can have the best looking site in the world with great resources and content and go entirely ignored or unnoticed. It happens. It’s happening right now. Somewhere out there in cyberspace is a brand new, attractive website loaded with great content, and nobody cares. Keep reading »
Plain simple, building a database of names and email addresses should be the number one objective of anyone who is serious about selling online.
The size of your email database and the relationship you have with them will, over time, become the most valuable aspect of your online business. Keep reading »
Use lots of photos… and they must look professional!
A picture really is worth 1000 words for an online store. In fact, you could increase that value to 10,000!
If you are selling a physical product online, your visitor can’t touch it. Keep reading »
It’s possible to make sales from a website with absolutely no graphics at all, if you write a persuasive enough sales message.
Nevertheless, graphics are very important. A study by Stanford University found 47% of people make a decision on whether to buy from a website, based solely on the appearance of the site (essentially its graphic design). Keep reading »
When you are doing business online, it’s absolutely essential you come across as credible and trustworthy on your website. Trust is the essential lubricant that allows business transactions to take place, in the physical world and in the online world. Keep reading »