There’s a tendency in business – as with most things in life – for people to copy one another. That’s why we get fashions. People are afraid to be different, so we follow one another like sheep.
Take websites, for example. Keep reading »
A couple of examples of great Facebook ads
I look at lot of advertising online every day. Most of it is predictable and ho hum. People tend to copy one another. But every now and then I come across an ad that makes me take notice – and smile. Keep reading »
The Real Secret of Marketing Success
Since 2003, I’ve worked with some smart and successful business owners – and also some unsuccessful ones. I’ve learned a huge amount just by watching how my best clients have marketed their businesses.
It’s been a great privilege. They have been paying me to work for them – but all the while I’ve been soaking up their marketing knowledge too! Keep reading »
Digital Marketing – What You Need to Know to Avoid Getting Fleeced
I’m appalled, the more I hear from business owners who have been ripped off by marketing agencies. It’s a disgrace.
Thousands of dollars poured down the drain. And for many small business owners, that money has come off a credit card. Keep reading »
Don’t waste your money on Google AdWords
I’ve wasted thousands of dollars on Google AdWords campaigns that didn’t work.
When I started advertising on Google in 2008, my credit card took a hammering, with little or nothing to show for it. I lost my nerve and gave up on AdWords for about a year. Keep reading »
