AdWords is rigged in Google’s favour. You need to realise this or you will be quickly fleeced.

When you first start advertising with Google AdWords, you soon realise the system is rigged in Google’s favour. After a few days, you’ll see clicks mounting up and the dollars that will soon be deducted from your credit card.

Most businesses who venture into AdWords and decide to manage their own accounts, quickly realise it can be a bottomless pit. Keep reading »