Since 2003, I’ve helped more more than 200 business to sell their products and services online. I’ve seen (and made) a lot of mistakes. Particularly, I’ve seen huge amounts of money wasted by businesses who paid thousands of dollars for websites that failed to convert visitors into customers.
As someone who works in the web marketing business, I have a strange relationship with advertising.
First, I want it for free.
Second, I don’t like doing it.
Third, I know if I don’t do it, nothing happens.
So, it’s a love/hate relationship.
I’ve wasted thousands of dollars on Google AdWords campaigns that didn’t work.
When I started advertising on Google in 2008, my credit card took a hammering, with little or nothing to show for it. I lost my nerve and gave up on AdWords for about a year.
When you first start advertising with Google AdWords, you soon realise the system is rigged in Google’s favour. After a few days, you’ll see clicks mounting up and the dollars that will soon be deducted from your credit card.
Most businesses who venture into AdWords and decide to manage their own accounts, quickly realise it can be a bottomless pit.
A few days ago, Google announced the most radical change to AdWords in the last 10 years.
They have removed the ads from the right side of the search results. Now, there are just 4 ads at the top of the page and 3 or 4 more at the bottom (below the organic search results).