A few days ago, Google announced the most radical change to AdWords in the last 10 years.
They have removed the ads from the right side of the search results. Now, there are just 4 ads at the top of the page and 3 or 4 more at the bottom (below the organic search results). Keep reading »
I’ve spent the last week reading‘The Ultimate Guide to Google AdWords (Fourth Edition)’ by Perry Marshall. Perry Marshall is regarded as the guru of Google AdWords. He wrote the original version of this book in 2007, around the time I was getting started with AdWords. Keep reading »
If your business is using an agency to manage Google AdWords, you probably get a report each month will all sorts of numbers.
Click through rates, cost per click, quality score, clicks, impressions, keyword data… and so on. You might get some fancy graphs, which the agency uses to show how great your campaign is doing. Keep reading »
Rather than keep you in suspense, I’m going to tell you upfront this post is about Google AdWords.
It’s not some new SEO secret I’ve discovered that will send your website soaring to the top of Google’s organic search results overnight. Keep reading »
If you’re looking to advertise your business online, you might be trying to decide whether Google AdWords or Facebook pay-per-click advertising is a better option.
I’ve used both successfully. So here is my assessment of the pros and cons of each. Keep reading »
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