When you first start advertising with Google Adwords, it can be seem overwhelming. There are so many different options in the Adwords interface. What do they all mean? Where the heck do you start?
Well, I’m not going to go into the basics of Adwords here, because there’s no way around the fact that you need to take some time to study the various features in the admin area. Keep reading »
Search engine optimisation is time consuming and costs a lot of money to get results. There’s no way around this. And there’s nothing more disheartening than spending all that time and money to get ranked at the top of Google for certain keywords… and then find you still don’t get a significant boost in enquiries, leads and sales. Keep reading »
This post is for Adwords geeks (mainly). It’s somewhat technical but very exciting if you love the challenge of getting optimum results from Google Adwords.
Having discovered the 80/20 rule (i.e. that 80% of your results come from 20% of your efforts – as a universal principle in any aspect of life) I’m now fascinated by how to apply it specifically to Adwords. Keep reading »
I’ve recently finished reading a book by Perry Marshall “80/20 Sales & Marketing – the Definitive guide to Working Less and Making More”.
It’s based on the 80/20 rule – that 80% of our business results come from 20% of our efforts. Keep reading »
I’m probably going to upset a few AdWords agencies with this post, but I feel many of them are ripping off their clients by charging a percentage of ad spend to manage an AdWords campaign.
This type of pricing structure has nothing to do with the level of work the agency actually does for the client. Keep reading »
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