Ken Evoy’s ‘Make Your Site Sell’ was first published in 1999 and then revised in 2002. That’s a long time ago in Internet terms but the fundamental principles in this book are just as relevant today as they were in 2002.
‘Make Your Site Sell’ is a classic that you must read if you are serious about selling on the Internet. It is often referred to as “The BIBLE Of Selling On The Net”.
It is an e-book containing seven volumes and more than 1500 pages!
One of the fundamental messages in the book is that you need to look beyond simply “building a website”. Today, it is relatively cheap, quick and easy to put up a site. Anyone can do that. But what then?
For 95% of small businesses, the initial buzz of seeing their website online is followed by a slow, expensive failure, due to an inability to drive traffic. In other words… no business.
Ken Evoy’s approach to web marketing is summed by the acronym CTPM. This stands for Content > Traffic > PRE-sell > Monetize.
This is a fundamentally sound and timeless way to think about selling online.
Click Here to Download ‘Make Your Site Sell’ (The downloaded file is automatically labelled “myss2002free.exe”. Unzipping it will put a folder called “myss2002free” onto your desktop.)