When a visitor arrives at your website, you have just a few seconds to make a good impression. Otherwise … click … they’re gone, probably forever.
One of the biggest factors in whether your visitor stays or leaves is whether they think you site looks trustworthy.
People tend to be wary of what they see and read online. So, you need to make sure your website builds immediate trust when your visitor arrives.
Here are 7 ways to create trust.
1) You need to believe 100% in your product or service.
This is absolutely vital to building trust. It lays the foundation on which your whole business is built … and everything you say on your website will come across as genuine because you believe it.
If you’re not 100% sold on your own product or service … get another business! So, the number one rule in building trust is that you must BE trustworthy yourself.
2) Make sure your site looks professional.
You need a clean, sharp logo that creates the right image for your business. This is one area where it’s worth spending a little money to hire a professional graphic designer. It doesn’t have to be expensive. A simple logo is fine. Just make sure it looks professional.
3) Make sure your site design is simple, clean and uncluttered, so your visitor can easily find their way around.
Again, you don’t need an expensive site. Just a simple design with colours that reflect the image you want to present. Remember … you never get a second chance to make a first impression. So that firstimpression your visitors get when they arrive at your site had better be good!
4) Put a headline on your site that answers the biggest need your prospective customer has.
You need to think carefully about this. Too many websites have weak headlines … or no headline at all! Just the company name, or “Welcome to our website”. You need a strong headline that really speaks straight to the need your potential customer is facing.
It’s different for every business. Get inside your customer’s mind, think about what they need … and what you can offer them … and spell it out loud and clear in your headline.
You’ll build trust because your customer will know you are thinking about THEM … and how you can meet THEIR needs. And that’s all your customer is interested in.
5) Put a photograph of yourself on your site.
This is a great way to build trust. But make sure it’s a good photograph. You know, trustworthiness and integrity shows in a person’s eyes. It shows in your photograph if you’re a trustworthy person. So your customer looks at your photograph and sums you up immediately.
6) Write everything on your site from your customer’s viewpoint.
Everything. Don’t talk about you and your company (most websites make this mistake). Talk only about what you can do for your customer. Spell this out clearly. Tell your customer about all the BENEFITS they’ll gain from doing business with you. You’ll be amazed how your website sales will take off if you do this.
7) Put testimonials on your site from satisfied customers.
Genuine testimonials are a great way to build trust. Don’t be shy about asking your best customers for testimonials. They’re worth their weight in gold.
These are 7 basic principles I’ve found effective in building trust online. If you put them into practice on your own site you can?t help but see your sales increase dramatically.