I look at lot of advertising online every day. Most of it is predictable and ho hum. People tend to copy one another. But every now and then I come across an ad that makes me take notice – and smile. Some advertisers have the ability to think outside the box and come up with something original.
You’ll see in the ad above, they have used a testimonial to great effect. Testimonials are always powerful in advertising but few businesses use them effectively. The testimonial, combined with an appealing picture of a dog and the product, is a winning formula. (The company that created this ad says the click through rate was amazing).
Look at these ads and get some inspiration for your own Facebook advertising.