A couple of examples of great Facebook ads

I look at lot of advertising online every day. Most of it is predictable and ho hum. People tend to copy one another. But every now and then I come across an ad that makes me take notice – and smile. Some advertisers have the ability to think outside the box and come up with something original.

A great example of how to write an effective Facebook ad. It doesn’t look like an ad. But it gets results!

You’ll see in the ad above, they have used a testimonial to great effect. Testimonials are always powerful in advertising but few businesses use them effectively. The testimonial, combined with an appealing picture of a dog and the product, is a winning formula. (The company that created this ad says the click through rate was amazing).

This ad uses a personal story to draw people in. Again, it doesn’t come across like an ad. Yet it works to sell the product!

Look at these ads and get some inspiration for your own Facebook advertising.

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