I’ve recently read Perry Marshall’s book “80/20 Sales & Marketing” and I want to highly recommend it. If you’re looking to make a breakthrough with your marketing in 2016, get this book and read over the Christmas holidays. It will really expand your thinking.
Furthermore, Perry Marshall has a special offer at the moment where you can get the book for just 1 cent +shipping. Since most of my blog readers are in New Zealand, the shipping cost is $13.99. So the total cost is $14. But even so, it’s cheaper than paying $17 +shipping on Amazon.
This is not just another marketing book by the way. Perry Marshall makes the case for the 80/20 principle – i.e. the adage that 20% of your effort produces 80% of your income – is really the #1 secret to everything. Then he unpacks it like you’ve never seen before anywhere.
He takes 80/20 to a level no one else has ever taken it – and it has really set my mind whirring about what changes I’m going to make in my business in 2016.
“An honest man in a field rife with charlatans”
If you haven’t heard of Perry Marshall, he is one of the few internet marketing “gurus” that I follow and trust 100%. He has been described as “An honest man in a field rife with charlatans.” And that’s a pretty fair assessment.
E-Myth author Michael Gerber says, “You’re in for one of those explosive moments when an interesting notion becomes a momentous epiphany because Perry Marshall is about to blow your mind!”
Perry’s “80/20 Sales & Marketing” is a groundbreaking work, offering immediate tangible insights to *exactly* where you are leaving money on the table. It will embolden you to sell more products at higher prices and satisfy the needs of your best customers.
It is one of the most important marketing books this decade.