Honesty in advertising – powerful if you have the courage to do it

November 27, 2023

Most marketing is based around telling “half truths”and accentuating the positive. The public realise this. So they consume marketing through a built-in B.S. detector.

That’s just the way it is. Or is it?

There’s a new trend emerging in marketing, which is based on telling the truth. It’s limited to a handful of businesses that have the courage to do it.

The video above is a real ad by Nordnet Bank (and apparently highly successful). It’s a classic example of how honesty in advertising can be powerfully effective. And also funny. (The humour comes from the fact it’s so unusual for an ad to be this honest, we can’t help laughing).

It’s short – and worth watching if you can spare a minute. It will brighten up your day – and also give you some food for thought for your own marketing!