I’ve just launched a new website for a client in the UK and early results look very encouraging.
The company is selling a range of services to help people who are in debt. This is (unfortunately) a growth industry at the moment in the UK and most of the developed world. So there is a strong demand for such debt consultancy services.
The client is driving traffic to the site using Google Adwords. The aim of the site is ultimately to get people to fill in the enquiry form either on the home page or a more detailed assessment form on an inside page. The site takes a direct selling approach, which is proven to work best on the Internet for this type of person-to-person selling.
I’m delighted with the early response to this site, and so is my client. It’s bringing in a good number of leads for him, and that means he will quickly make back the money he paid for the site (probably within a few days) and then he’ll be in profit.
Already, the same client has asked me to build him two more sites, taking a similar direct selling approach in slightly different but related markets. The power of direct sales websites is enormous, when they’re designed and written correctly.
This client is a smart businessman in his own right and I’m looking forward to helping to build his business (and my own in the process) over the coming months.
(The site is www.debt-trust.co.uk)
Meanwhile, I’ve recently launched another site for a UK client, in a very different market. He is a chartered surveyor in Cambridge, looking to grow his business by marketing online. So far, the results of this site are also very encouraging.
A website like this will work enormously to boost this company’s credibility and is sure to bring in a lot of new business. The site is sharp and modern looking, and is clearly written. (It’s www.alstonsurveyors.co.uk)
It’s very satisfying to work with clients like these two, who truly appreciate the power of the Internet to grow their respective businesses. There must be thousands of other businesses out there who could see the same kind of results, with a properly designed and written website.
Most small businesses haven’t really grasped how powerful the Internet is as a form of marketing. They are still focusing on the Yellow Pages, the local newspaper and maybe getting bigger and brighter signs etc. The Internet really is an untapped goldmine for local businesses! I’ll write more on this in my next post.
P.S. If you’re interested in organic food, or organics in general, you will be interested in visiting this new website we have built for the NZ Organic Expo and Green Living Show, to be held in Auckland in April 2011.
It’s still two years away but this going to be a big show and we’re starting publicity early. So visit the Organic Expo site and have a look.