If you’re serious about selling your products or services on the Internet, you need a clear strategy. But most kiwi businesses adopt more of a hit-and-miss approach to online marketing – trying a bit of this, a bit of that, usually going round in circles and being fleeced by various “experts”.
If you’re looking for genuine advice you can trust about online marketing, there’s an excellent guide by Kissmetrics, a company that specialises in online marketing, with a focus on tracking and testing results.
I stumbled on Kissmetrics’ online marketing guide one evening while browsing on the Internet (yes, I like to read about online marketing even while “relaxing” outside of works hours).
Essentially, Kissmetrics have outlined the clearest road map I know for developing a complete online marketing strategy. (Of course, they’re hoping you will invest in their excellent tracking software as part of your strategy. But even if you don’t, you might as well help yourself to their excellent guide.)
It covers all the essentials – how to build your website the right way, how to do keyword research to ensure you get found on Google, how to set up a blog, email marketing, how to use Facebook and Twitter to grow your business, pay per click advertising. They’re the basic ingredients to a successful online marketing strategy.
You can read the complete Kissmetrics guide here.