By Harvey Segal
What is the best way to attract visitors to your website? Everyone agrees on this point – it is by providing Free Information.
Let’s see how to do this and why it works so well. Suppose you are a supplier of video recorders. Hopefully you will be the owner of a professional sounding domain name, such as VCRworld.com.
You write an informative article entitled “How to Choose a Video Recorder” which explains:
* the key features of video recorders
* a guide to prices
* handy tips for using video recorders
* useful accessories
* potential problems
* future developments
Put this article on your website or have it available by mail (on an autoresponder if you expect a big response). While your competitors are all posting similar ads which say “Buy, buy, buy our cheap video recorders” or sending unsolicited bulk email to thousands, you will be posting short ads which say:
Our Free Guide: “How to Choose a Video Recorder” explains the key features to look for, prices and handy tips. Visit www.VCRworld.com. And whenever you contribute to any group where there are potential customers you include your signature:
“How to Choose a Video Recorder”
FREE guide – www.VCRworld.com
Your visitors will be impressed by the quality of free information you are providing and your well chosen domain name: they will regard you as an authority on the subject.
They will be easily influenced to buy from your site while your competitors’ unoriginal ads are consigned to the email waste bin.