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# Chris Mole Media

## Sitemaps

- [XML Sitemap](https://www.chrismole.co.nz/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://www.chrismole.co.nz/blog)
- [Which Ad Platform is Best for MY Business? Find out in 60 Seconds.](https://www.chrismole.co.nz/internet-marketing/which-ad-platform-is-best-for-my-business-find-out-in-60-seconds.html) - If you're a business owner, looking to attract new customers or clients through online advertising, this is a hugely helpful tool. It takes about 60 seconds to complete a short survey. It will then tell you whether to focus on Google, Facebook, Youtube, Instagram, Twitter etc. - and more specifically what types of Ads on
- [Why you shouldn’t try to rank number one on Google](https://www.chrismole.co.nz/search-engine-optimisation/why-you-shouldnt-try-to-rank-number-one-on-google.html) - I had a call this week from a prospective client. He was weighing up between investing in search engine optimisation (SEO) and Google Ads. He’d been told by an SEO agency that Google Ads was like “renting” space on Google, while SEO was like “buying” a property. On that basis, he’d pretty much been persuaded
- [Dare to be different in 2020](https://www.chrismole.co.nz/internet-marketing/dare-to-be-different-in-2020.html) - In business, as in life, most people copy one another. Like sheep. I often get new clients coming to me for help with Google advertising, who point to one or more of their main competitors and essentially say “copy what they are doing.” This week, it has happened again. A client is setting up a
- [Web analytics – tracking your visitors](https://www.chrismole.co.nz/internet-marketing/web-analytics-tracking-your-visitors.html) - It’s natural if you own a website to want to know who is visiting your site, which pages they are going to, how long they are staying etc. In fact, website statistics are an essential tool to measure and manage an online business successfully. For example... Let’s say you put up a website but you’re
- [Traffic from paid search advertising](https://www.chrismole.co.nz/google-ads/traffic-from-paid-search-advertising.html) - While natural search engine traffic is something you should work towards, over a pe­riod of months and years, very few businesses will generate enough traffic through SEO alone. To get a traffic volume great enough to run a profitable business, you’ll need to advertise. Initially, you’ll probably need to invest in pay per click (PPC)
- [Traffic – the lifeblood of your online business](https://www.chrismole.co.nz/internet-marketing/traffic-the-lifeblood-of-your-online-business.html) - I’m sorry to tell you but the web is a harsh place. You can have the best looking site in the world with great resources and content and go entirely ignored or unnoticed. It hap­pens. It’s happening right now. Somewhere out there in cyberspace is a brand new, attrac­tive website loaded with great content, and
- [How to sell more from your online store](https://www.chrismole.co.nz/internet-marketing/how-to-sell-more-from-your-online-store.html) - Use lots of photos... and they must look professional! A picture really is worth 1000 words for an online store. In fact, you could increase that value to 10,000! If you are selling a physical product online, your visitor can’t touch it. Nor can they try it out, for example, if it is an item
- [How to build an email database that’ll be worth its weight in gold](https://www.chrismole.co.nz/email-marketing/how-to-build-an-email-database-thatll-be-worth-its-weight-in-gold.html) - Plain simple, building a database of names and email addresses should be the number one objective of anyone who is serious about selling online. The size of your email database and the relationship you have with them will, over time, become the most valuable aspect of your online business. Once you have an email database,
- [How important is graphic design in your website’s success?](https://www.chrismole.co.nz/website-design/how-important-is-graphic-design-in-your-websites-success-2.html) - It’s possible to make sales from a website with absolutely no graphics at all, if you write a persuasive enough sales message. Nevertheless, graphics are very important. A study by Stanford University found 47% of people make a decision on whether to buy from a website, based solely on the appearance of the site (essentially
- [How to build TRUST with your website](https://www.chrismole.co.nz/internet-marketing/how-to-build-trust-with-your-website.html) - When you are doing business online, it’s absolutely essential you come across as credible and trustworthy on your website. Trust is the essential lubricant that allows business transactions to take place, in the physical world and in the online world. But it’s even more important online because people can’t see you in person. As a
- [Why most businesses regret hiring their first Google Ads agency](https://www.chrismole.co.nz/google-ads/why-most-businesses-regret-hiring-their-first-google-ads-agency.html) - Each month, I get several enquiries from business owners looking for an expert to manage their Google Ads account. Most of these businesses have previously worked with another web marketing agency – or they’re still working with another agency – but they’re not happy with the results. The disillusionment with Google Ads consultants is huge.
- [‘Borrow’ ideas from other successful websites](https://www.chrismole.co.nz/internet-marketing/borrow-ideas-from-other-successful-websites.html) - I have worked closely with one of New Zealand’s most successful direct mail marketers. He’s been in the direct mail business for almost 40 years and made a lot of money. The first time I met him in his office, I was intrigued to see all kinds of advertising material, from all over the world,
- [How to find your own Unique Selling Proposition](https://www.chrismole.co.nz/internet-marketing/how-to-find-your-own-unique-selling-proposition.html) - If you’ve read any books on marketing, you will have heard of the concept of a Unique Selling Proposition (USP). It is one of the most important elements in your sales mes­sage. It will influence your headline, and every other word you write on your website. To develop your USP, you need to put yourself
- [You must write to SELL](https://www.chrismole.co.nz/copywriting/you-must-write-to-sell.html) - Recently, I received an email from a business owner, asking for advice on why his website was not making many sales. This business owner had been using Google Ads to drive traffic to his website. He contacted me in desperation because he was losing money on his advertising. So, what should he do? Should he
- [The 'Most Wanted Response' is the single most important part of your website](https://www.chrismole.co.nz/internet-marketing/the-most-wanted-response-is-the-single-most-important-part-of-your-website.html) - The term ‘most wanted response’ was coined by Ken Evoy, one of the most influential thinkers in the early days of Web marketing. Here’s what it means. When someone visits your website, you want them to do something. You need to ask the question: what is it that you most want your visitor to do?
- [Web Marketing 101 - traffic x conversion = sales](https://www.chrismole.co.nz/internet-marketing/web-marketing-101-traffic-x-conversion-sales.html) - When you strip away all the hype and nonsense from selling on the internet, it comes down to a simple equation: traffic x conversion = sales To put this in plain English... traffic is the number of visitors to your website. conversion is the percentage of those visitors who respond (by buying something, contact¬ing you
- [The honest truth about advertising](https://www.chrismole.co.nz/uncategorized/the-honest-truth-about-advertising.html) - At this time of year, most of us are thinking and planning about how to grow our business. He are my thoughts, based on 15+ years experience specifically in online marketing. Many small business owners are dreamers. Nothing wrong with dreaming per se. But you need to face reality as well. Too many small business owners want
- [Never put a German Shepherd in charge of the ham sandwiches](https://www.chrismole.co.nz/google-ads/never-put-a-german-shepherd-in-charge-of-the-ham-sandwiches.html) - If you run any kind of Google Advertising, you might have had an email or phone call from a friendly Google Ads rep. If you haven't yet, you probably will soon. Google are becoming very proactive in trying to "help" their advertisers to improve their Google Ads campaigns. At first, you might feel flattered by
- [Why I almost quit the web marketing business](https://www.chrismole.co.nz/internet-marketing/why-i-almost-quit-the-web-marketing-business.html) - When I began in the web marketing business in 2003, it was a new and exciting industry. I was hooked by the amazing potential of the internet, combined with my writing and marketing skills, to create a brand new career. But 15 years down the track, I became more and more disillusioned with what the
- [How to market your business online without going broke in the process](https://www.chrismole.co.nz/internet-marketing/how-to-market-your-business-online-without-going-broke-in-the-process.html) - Since 2003, I've helped more more than 200 business to sell their products and services online. I've seen (and made) a lot of mistakes. Particularly, I've seen huge amounts of money wasted by businesses who paid thousands of dollars for websites that failed to convert visitors into customers. I could write a book on the
- [The death of website design (as we know it)](https://www.chrismole.co.nz/website-design/the-death-of-website-design-as-we-know-it.html) - I'm predicting a major change will take place in the web industry during the next few years. As businesses start to demand results from their websites (in terms of generating new enquiries and sales), web companies will be forced to sharpen their act as marketers. No longer will it be good enough to simply rely
- [Why I have a "love/hate" relationship with advertising](https://www.chrismole.co.nz/copywriting/why-i-have-a-love-hate-relationship-with-advertising.html) - As someone who works in the web marketing business, I have a strange relationship with advertising. First, I want it for free. Second, I don't like doing it. Third, I know if I don't do it, nothing happens. So, it's a love/hate relationship. When I started my web design business in 2003, I did my
- [The great social media swindle](https://www.chrismole.co.nz/internet-marketing/the-great-social-media-swindle.html) - I’ve recently spoken with several business owners who feel ripped off by social media marketing agencies. They’ve been promised the earth but have seen little (if anything) in terms of sales as result of the money they’ve invested. It’s one thing to get “likes” and “engagement” on Facebook, Twitter, Instagram etc. But what we really
- [A couple of examples of great Facebook ads](https://www.chrismole.co.nz/internet-marketing/a-couple-of-examples-of-great-facebook-ads.html) - I look at lot of advertising online every day. Most of it is predictable and ho hum. People tend to copy one another. But every now and then I come across an ad that makes me take notice - and smile. Some advertisers have the ability to think outside the box and come up with
- [Dare to be Different with your Marketing](https://www.chrismole.co.nz/internet-marketing/dare-to-be-different-with-your-marketing.html) - There’s a tendency in business – as with most things in life – for people to copy one another. That’s why we get fashions. People are afraid to be different, so we follow one another like sheep. Take websites, for example. There are fashions in web design. Businesses want to follow the current trend. So
- [The Real Secret of Marketing Success](https://www.chrismole.co.nz/internet-marketing/the-real-secret-of-marketing-success.html) - Since 2003, I've worked with some smart and successful business owners - and also some unsuccessful ones. I've learned a huge amount just by watching how my best clients have marketed their businesses. It's been a great privilege. They have been paying me to work for them - but all the while I've been soaking
- [Digital Marketing - What You Need to Know to Avoid Getting Fleeced](https://www.chrismole.co.nz/internet-marketing/digital-marketing-what-you-need-to-know-to-avoid-getting-fleeced.html) - I'm appalled, the more I hear from business owners who have been ripped off by marketing agencies. It's a disgrace. Thousands of dollars poured down the drain. And for many small business owners, that money has come off a credit card. It's an uphill battle for them to pay it back. Advertising has always been
- [Don't waste your money on Google AdWords](https://www.chrismole.co.nz/google-ads/dont-waste-your-money-on-google-adwords.html) - I've wasted thousands of dollars on Google AdWords campaigns that didn't work. When I started advertising on Google in 2008, my credit card took a hammering, with little or nothing to show for it. I lost my nerve and gave up on AdWords for about a year. But I came back, determined to master the
- [6 Web Design Trends for 2017](https://www.chrismole.co.nz/website-design/6-web-design-trends-for-2017.html) - There are some exciting new design trends emerging on the web. Many are of interest only to those within the industry - but I'm writing this for ordinary business owners who want to know what the future holds for web design in 2017. So here are six design trends, which are relevant to every business
- [The secret to truly awesome marketing](https://www.chrismole.co.nz/internet-marketing/the-secret-to-truly-awesome-marketing.html) - https://youtu.be/ZUG9qYTJMsI Imagine starting a business selling razors to men aged 18 to 30. It would be a tough sell. The market is already crowded with razors, including many global brands. So only a lunatic would try to sell yet another razor in this crowded market, right? Well, wrong, actually. Dollar Shave Club have grown a
- [The biggest problem I see with web design in 2016](https://www.chrismole.co.nz/website-design/the-biggest-problem-i-see-with-web-design-in-2016.html) - There's always been a tension between web designers and web marketers over how a website should look. Particularly the home page. Web designers like to create web pages that look "cool" and modern. Web marketers like to create web pages that SELL things. Sadly, few websites manage to get both right. In most cases, the
- [AdWords is rigged in Google's favour. You need to realise this or you will be quickly fleeced.](https://www.chrismole.co.nz/google-ads/adwords-is-rigged-in-googles-favour.html) - When you first start advertising with Google AdWords, you soon realise the system is rigged in Google's favour. After a few days, you'll see clicks mounting up and the dollars that will soon be deducted from your credit card. Most businesses who venture into AdWords and decide to manage their own accounts, quickly realise it
- [How to Turn Your Business Around in 10 Minutes (or less)](https://www.chrismole.co.nz/internet-marketing/how-to-turn-your-business-around-in-10-minutes-or-less.html) - https://youtu.be/hGegtULRRQI If you're struggling to make enough sales in your business, this video by Brett McFall will stimulate you to think in ways you probably never have before about what makes your business unique. Hardly anybody in business puts any effort into thinking about their Unique Selling Proposition. Those who do, will walk all over
- [How I never lose money on Google Adwords](https://www.chrismole.co.nz/internet-marketing/how-i-never-lose-money-on-google-adwords.html) - Here's a simple way I've discovered to help maximise your chances of success with AdWords, with minimum effort - using the 80/20 principle. Google AdWords is getting more and more complicated. It's like an aircraft cockpit. So many options. It can put your head in a spin. But here's a method I've found to apply
- [The sad state of email marketing today](https://www.chrismole.co.nz/email-marketing/the-sad-state-of-email-marketing-today.html) - I read a lot of internet marketing blogs. And there's one thing most top marketers are doing right now, which annoys the heck out of me. I will be about 10 seconds into reading a blog post when suddenly a popup appears. It blocks me in mid sentence. The popup asks for my email address.
- [Honesty in advertising - powerful if you have the courage to do it](https://www.chrismole.co.nz/internet-marketing/honesty-in-advertising-powerful-if-you-have-the-courage-to-do-it.html) - https://youtu.be/178a3bl-2vU Most marketing is based around telling "half truths"and accentuating the positive. The public realise this. So they consume marketing through a built-in B.S. detector. That's just the way it is. Or is it? There's a new trend emerging in marketing, which is based on telling the truth. It's limited to a handful of businesses
- [An important message if you advertise with Google AdWords](https://www.chrismole.co.nz/google-ads/an-important-message-if-you-advertise-with-google-adwords.html) - A few days ago, Google announced the most radical change to AdWords in the last 10 years. They have removed the ads from the right side of the search results. Now, there are just 4 ads at the top of the page and 3 or 4 more at the bottom (below the organic search results).
- [Simple, Yet Effective SEO Strategy - Submit Your Website To Directories](https://www.chrismole.co.nz/search-engine-optimisation/simple-yet-effective-seo-strategy.html) - I want to thank my colleague Robert Kramers from found.co.nz for this excellent list of the best free New Zealand online directories. Anyone doing search engine optimisation knows the value of back links from directories. Even with Google's algorithm updates, it's still beneficial to have high quality links from authority sites. But when it comes
- [Why you should think twice before having your website re-designed](https://www.chrismole.co.nz/website-design/why-you-should-think-twice-before-having-your-website-re-designed.html) - It's tempting when you have a website that's a few years old, to want to give it a "fresh, modern look". But over the years I've seen many examples of website re-designs that have flopped. They've had a serious negative effect on the business, particularly those that rely on their websites to generate the bulk
- [3 Web Design Trends for 2016](https://www.chrismole.co.nz/website-design/3-web-design-trends-for-2016.html) - The inspiration for this post comes from Wes McDowell from The Deep End so I want to acknowledge this at the outset. It's the time of year when loads of predictions are being made about web design trends for 2016 - but in this post I want to look specifically at web design trends that
- [Are you running Google AdWords? How’s it Going?](https://www.chrismole.co.nz/google-ads/are-you-running-google-adwords-hows-it-going.html) - I’ve spent the last week reading‘The Ultimate Guide to Google AdWords (Fourth Edition)’ by Perry Marshall. Perry Marshall is regarded as the guru of Google AdWords. He wrote the original version of this book in 2007, around the time I was getting started with AdWords. As an AdWords novice back then, I devoured the book
- [Get this Book and Read it Over the Christmas Break](https://www.chrismole.co.nz/internet-marketing/get-this-book-and-read-it-over-the-christmas-break.html) - I've recently read Perry Marshall's book "80/20 Sales & Marketing" and I want to highly recommend it. If you're looking to make a breakthrough with your marketing in 2016, get this book and read over the Christmas holidays. It will really expand your thinking. Furthermore, Perry Marshall has a special offer at the moment where
- [Google AdWords - the only two numbers you should worry about](https://www.chrismole.co.nz/google-ads/google-adwords-the-only-two-numbers-you-should-worry-about.html) - If your business is using an agency to manage Google AdWords, you probably get a report each month will all sorts of numbers. Click through rates, cost per click, quality score, clicks, impressions, keyword data... and so on. You might get some fancy graphs, which the agency uses to show how great your campaign is
- [I've just seen the future of web design - and it's mind blowing](https://www.chrismole.co.nz/website-design/ive-just-seen-the-future-of-web-design-and-its-mind-blowing.html) - This morning I received an email from a friend telling me about a new web design software called PageCloud. My initial reaction was, "oh, yeah, another clunky web builder designed for amateurs who want to build a cheap website." But I was wrong. PageCloud is a game changer. It's astonishing. Essentially, it is taking the
- [The secret to getting truly great testimonials](https://www.chrismole.co.nz/internet-marketing/how-to-get-website-testimonials.html) - We all realise the importance of testimonials in marketing. But most small business websites neglect testimonials or, if they do use them, they tend to be the usual “blah, blah, blah” that no one bothers to read. Often hidden away on an inner page. I was reminded today of the great potential of testimonials –
- [Website Design Predictions for 2015 and Beyond](https://www.chrismole.co.nz/website-design/web-design-predictions-for-2015-and-beyond.html) - Back in 2004 I read a thought-provoking book called 'Revealed: The Hidden Truth About Website Design' by Dave Alston. He predicted that within a few years, website design as it then existed would be effectively dead. That was a radical prediction because at the time, most websites were still hand-coded in HTML. Content management systems,
- [Will your business survive “mobilegeddon” on April 21, 2015?](https://www.chrismole.co.nz/website-design/will-your-business-survive-mobilegeddon-on-april-21-2015.html) - Google has announced it is going to change the way it presents search engine results on mobile phones. And that change kicks in on April 21, 2015. It’s going to be a huge shake up. Here is a quote from Google’s blog: Starting April 21, we will be expanding our use of mobile-friendliness as a
- [Two opposing (but equally valid) approaches to SEO](https://www.chrismole.co.nz/search-engine-optimisation/two-opposing-but-equally-valid-approaches-to-seo.html) - I’ve just finished reading a book by a well-known internet marketer whose advice about SEO in 2105 is – forget it. His argument, why put yourself at the mercy of Google’s whims when there are many other ways to market your business, where you have more control over the outcome. This particular marketer is one
- [The Smart Way to Approach SEO in 2015 and Beyond](https://www.chrismole.co.nz/search-engine-optimisation/the-smart-way-to-approach-seo-in-2015-and-beyond.html) - During the last few years we’ve seen the “death” of just about everything in web marketing. Such claims are certainly good for a headline – and for selling various products or services to replace the thing that has just “died”. There’s been more than enough written already about the supposed death of SEO and anyone
- [New Facebook rules will sting small business owners](https://www.chrismole.co.nz/internet-marketing/new-facebook-rules-will-sting-small-business-owners.html) - We all know there's no such thing as a free lunch. But in web marketing, a lot of small business owners like to think there is. Search engine optimisation used to be regarded as "free" traffic. But today there's so much work involved in optimising a site to rank on Google, it's anything but free.
- [Content Marketing - Is it Yet Another Bandwagon?](https://www.chrismole.co.nz/internet-marketing/content-marketing-is-it-yet-another-bandwagon.html) - The latest fad in web marketing is known as "content marketing". Essentially, this means providing lots of content for Google to find, so your website will get a high ranking in the search results. Oh and of course, people will read the content too, building your brand and online reputation. The more content, the better.
- [New website almost destroyed my client's business](https://www.chrismole.co.nz/internet-marketing/new-website-almost-destroyed-my-clients-business.html) - One of my clients is a doctor in Salt Lake City who specialises in bioidentical hormone therapy. For several years I've been helping him with online marketing, running Google AdWords and search engine optimisation. The doctor had an old website, which looked outdated but was still bringing in a steady stream of enquiries from patients.
- [Web Design Fundamentals for 2015 and Beyond - Part 3 of a 3-Part Series](https://www.chrismole.co.nz/website-design/web-design-fundamentals-for-2015-and-beyond-part-3-of-a-3-part-series.html) - The speed of change in web design is exponential. It's not just a matter of keeping up with design trends, new Wordpress themes and plugins, Saas solutions etc. but something even more fundamental is now occurring. The whole foundation of web design is about to change. For a while now there have been DIY website
- [Why I have rejected the common  wisdom about how to "grow" a business](https://www.chrismole.co.nz/life-in-general/why-i-have-rejected-the-common-wisdom-about-how-to-grow-a-business.html) - For most of human history, before the industrial revolution, pretty much everyone was a small business owner. The butcher, the baker, the blacksmith - they were all self-employed and the success of their business depended on the quality of service they provided. Everyone in the village knew the baker. He did his best to bake
- [Web Design Fundamentals for 2015 and Beyond – Part 2 of a 3 Part Series](https://www.chrismole.co.nz/website-design/web-design-fundamentals-for-2015-and-beyond-part-2-of-a-3-part-series.html) - For some years now I've been repeating the same message, that web design is primarily about content. Less about graphic design and coding - more about marketing. However, that is not entirely true. It's only half the story. It tends to downplay the value of graphic design and coding skills, which are still essential for
- [Web Design Fundamentals for 2015 and Beyond - Part 1 of a 3 Part Series](https://www.chrismole.co.nz/website-design/web-design-fundamentals-for-2015-and-beyond-part-1-of-an-3-part-series.html) - The web design industry is at a crossroads. In fact, given that the web industry is now just over 20 years old, you could say it is finally entering adulthood. If you're a small business owner with a website, it's essential that you understand what is happening. Otherwise, you risk sinking money into a website
- [SEO - The Truth You Need to Know](https://www.chrismole.co.nz/search-engine-optimisation/seo-the-truth.html) - So much nonsense has been written and promoted about SEO (search engine optimisation) that the ordinary business owner can be forgiven for feeling confused. If you're a typical New Zealand business, you probably get several email offers every week from SEO agencies around the world, offering to get your website onto page one of Google.
- [How to Find the Right Website Designer](https://www.chrismole.co.nz/website-design/how-to-find-the-right-website-designer.html) - Are you the owner of a small or medium-size business that has a website - but it's not working effectively - and you are now looking for a website designer to give it a facelift. If this describes you, keep reading! The reality is, choosing a web designer is a minefield. It's very easy to
- [Think you'll try a bit of marketing? Think again!](https://www.chrismole.co.nz/internet-marketing/think-youll-try-a-bit-of-marketing-think-again.html) - Recently a business owner said, "I think I'll try a bit of marketing." Business was slow and he realised he had to do something. So his solution was "a bit of marketing." Well, you can do "a bit of marketing" but it's rarely very successful. It's usually a "bit" successful or a "bit" unsuccessful. For
- [Who's the most important person in the world? - A marketing lesson](https://www.chrismole.co.nz/internet-marketing/whos-the-most-important-person-in-the-world-a-marketing-lesson.html) - It's not the president of the United States, Bill Gates or anyone else rich and famous. The most important person in the world, when you are trying to sell something, is a single individual - one person who is your ideal customer. Picture this one person in your mind and write everything to speak directly
- [How to Get to No.1 On Google in 24 Hours](https://www.chrismole.co.nz/google-ads/how-to-get-to-no-1-on-google-in-24-hours.html) - Rather than keep you in suspense, I'm going to tell you upfront this post is about Google AdWords. It's not some new SEO secret I've discovered that will send your website soaring to the top of Google's organic search results overnight. Sorry, there's no such secret. But I hope you'll keep reading - even if
- [How Much Is a Website Really Worth?](https://www.chrismole.co.nz/website-design/how-much-is-a-website-really-worth.html) - I met today with a small business owner (a florist) who has just paid $20,000 for an ecommerce website. The site works OK technically, i.e. customers can buy a product, checkout and pay with their credit card. But from a marketing viewpoint, this $20,000 website is an absolute disaster. It's a disgrace to the web
- [Google AdWords versus Facebook Advertising](https://www.chrismole.co.nz/google-ads/google-adwords-versus-facebook-advertising.html) - If you’re looking to advertise your business online, you might be trying to decide whether Google AdWords or Facebook pay-per-click advertising is a better option. I’ve used both successfully. So here is my assessment of the pros and cons of each. AdWords and Facebook: Similarities If you’re a small business, Facebook paid ads and Google
- [Google Adwords - What to Focus On For Success](https://www.chrismole.co.nz/google-ads/google-adwords-what-to-focus-on-for-success.html) - When you first start advertising with Google Adwords, it can be seem overwhelming. There are so many different options in the Adwords interface. What do they all mean? Where the heck do you start? Well, I'm not going to go into the basics of Adwords here, because there's no way around the fact that you
- [Wow! An Ecommerce Website that Really Stands Out](https://www.chrismole.co.nz/internet-marketing/wow-an-ecommerce-website-that-really-stands-out.html) - Every now and then I come across a website that makes me stop and take notice. It has the "wow!" factor. Now, I want to stress, for me the wow factor is not cool design or creative effects. What really makes me sit up and take notice is when a website is designed to engage
- [The Practice Formerly Known as 'SEO'](https://www.chrismole.co.nz/search-engine-optimisation/the-practice-formerly-known-as-seo.html) - If you've been around internet marketing for any length of time, you'll be aware that search engine optimisation (SEO) is truly a minefield. You may have been stung in the past by an SEO company that promised the world and didn't deliver, and you probably get regular offers in your email inbox from SEO companies
- [Why some "professional" marketing flops while "amateurs" can get better results](https://www.chrismole.co.nz/copywriting/why-some-professional-marketing-flops-while-amateurs-can-get-better-results.html) - One of the most profound lessons I learned about online marketing was fairly soon after I launched my web design business in 2004. A client came to me wanting his website redesigned. He was in the debt consolidation industry and had a website that looked like it had been designed by a teenager. The business
- ["The Hard Truth About Web Design" - by Ben Hunt](https://www.chrismole.co.nz/website-design/the-hard-truth-about-web-design-by-ben-hunt.html) - Ben Hunt is one of the few "gurus" who I now follow closely in the web design and marketing field. Ben Hunt's philosophy on web design is pretty much identical to what I have believed for many years - except that Ben had the guts to stand up publicly and tell it like it is,
- [Should you write your website content for Google or for humans?](https://www.chrismole.co.nz/copywriting/should-you-write-your-website-content-for-google-or-for-humans.html) - I was meeting with a prospective client yesterday and he proudly showed me several pages on his website that had been written for "SEO" - to get his site ranked highly in Google. It was a classic example of web content written for the search engines. Keywords carefully placed in the title and sub-headings, and
- [The simple (but not so easy) secret to SEO](https://www.chrismole.co.nz/search-engine-optimisation/the-simple-but-not-so-easy-secret-to-seo.html) - Google has made it very clear what it's main objective is - to provide people searching the Internet with the most relevant information possible. If you're a business owner who wants to get your website ranked highly in Google's search results, you need to ponder on this. Google has zero interest in helping you -
- [A great example of a small business website - it tells a unique story](https://www.chrismole.co.nz/website-design/a-great-example-of-a-small-business-website-it-tells-a-unique-story.html) - I discovered this website today thanks to an email from Ben Hunt and it impressed me as a fantastic example of how a small business website should be designed. The website is Tiplady Fine Woodworking. What I like particularly is the way the business owner puts himself out there unashamedly on the home page and
- [Successful marketing ultimately comes down to WORDS](https://www.chrismole.co.nz/internet-marketing/successful-marketing-ultimately-comes-down-to-words.html) - The longer I'm involved in the web industry, the more convinced I am about the importance of WORDS. In fact, if you put words alongside design, I would say 80% of your results come from the WORDS - and only 20% from design. But so often, businesses overlook the words on their websites - and
- [Web design trends: are sliders a conversion killer?](https://www.chrismole.co.nz/website-design/web-design-trends-are-sliders-a-conversion-killer.html) - It has become standard practice in website design during the past year or so to put an image slideshow at the top of the web page. It's a nice cool effect... and let's face it, web designers like to work with cool effects. I've fallen in love with them myself - and my clients like
- [Why you should always run a Google Adwords campaign BEFORE you do any SEO](https://www.chrismole.co.nz/search-engine-optimisation/why-you-should-always-run-a-google-adwords-campaign-before-you-do-any-seo.html) - Search engine optimisation is time consuming and costs a lot of money to get results. There's no way around this. And there's nothing more disheartening than spending all that time and money to get ranked at the top of Google for certain keywords... and then find you still don't get a significant boost in enquiries,
- [A word to pushy sales people](https://www.chrismole.co.nz/internet-marketing/a-word-to-pushy-sales-people.html) - When you chase something (or someone) what's it's natural reaction? To run away! I wish some sales people could grasp this concept. Then they might stop harrassing me by trying to sell me things I don't want - at least I don't want them right now, and if I do ever want them, I will
- [Why web design and marketing agencies get fired by their clients](https://www.chrismole.co.nz/internet-marketing/why-web-design-and-marketing-agencies-get-fired-by-their-clients.html) - If you're in any kind of business that provides services to clients, you've probably experienced a client one day announcing to you, out of the blue, that they've decided to move to another provider. It happens, for all sorts of reasons. But many times (probably most times), if the agency is willing to admit it,
- [Is laziness the secret to true success?](https://www.chrismole.co.nz/life-in-general/is-laziness-the-secret-to-true-success.html) - A leading German general in World War 2, Erich von Manstein, came up with this thought-provoking quote: "There are only four types of officer. First there the lazy, stupid ones. Leave them alone, they do no harm. Second, there are the hard working intelligent ones. They make excellent staff officers, ensuring that every detail is
- [Google Adwords and the 80/20 Rule - A Truly Radical Approach](https://www.chrismole.co.nz/google-ads/google-adwords-and-the-8020-rule-a-truly-radical-approach.html) - This post is for Adwords geeks (mainly). It's somewhat technical but very exciting if you love the challenge of getting optimum results from Google Adwords. Having discovered the 80/20 rule (i.e. that 80% of your results come from 20% of your efforts - as a universal principle in any aspect of life) I'm now fascinated
- [Very few entrepreneurs are atheists](https://www.chrismole.co.nz/life-in-general/very-few-entrepreneurs-are-atheists.html) - If you're like most readers of this blog, you're a business owner - an entrepreneur. And chances are, even if you're not "religious" or a church-goer, you believe at least in some higher power... the Universe... whatever, and that life has a definite purpose and meaning. I was prompted to think about this today after
- [The 80/20 rule... this is a real game-changer for business](https://www.chrismole.co.nz/internet-marketing/the-8020-rule-this-is-a-real-game-changer-for-business.html) - I've recently finished reading a book by Perry Marshall "80/20 Sales & Marketing - the Definitive guide to Working Less and Making More". It's based on the 80/20 rule - that 80% of our business results come from 20% of our efforts. In fact, Perry Marshall makes a good argument that this 80/20 principle applies
- [Small business owners: be thankful for the tough times...](https://www.chrismole.co.nz/life-in-general/small-business-owners-be-thankful-for-the-tough-times.html) - I was in my 40s before I finally took the plunge and started my own business. In fact, that's not completely true. I started a business in my 20s and again in my 30s, but the going got tough after a few months and I went back to the 'safe" world of paid employment. The
- [Isn't it strange how website design follows fashion...](https://www.chrismole.co.nz/website-design/isnt-it-strange-how-website-design-follows-fashion.html) - When I look back at the websites I built when I started out 10+ years ago, they look awfully "old-fashioned". Just like when I look at photos of myself in the 1980s - the hairstyle, clothes etc look dated. Website design has followed very definite fashions during the past decade. There's no "right" or "wrong"
- [How I built my first business through email marketing](https://www.chrismole.co.nz/internet-marketing/how-i-built-my-first-business-through-email-marketing.html) - One of my favourite blogs is Neil Patel's Quicksprout.com. Neil is a truly smart marketer. If you need inspiration, you'll surely find it in his blog. He is the co-founder of Crazy Egg and KISSmetrics (these are both outstanding services to help track and improve the conversion rate of your website). Neil recently wrote a
- [SEO - an important discovery about internal links](https://www.chrismole.co.nz/search-engine-optimisation/seo-an-important-discovery-about-internal-links.html) - When I redesigned my website about 2 years ago, I created a blog category called 'website design' with a view to helping the site rank on Google for the search term 'website design'. Despite posting a lot of good content in that category over a two-year period, my website still failed to make much impression
- [Google AdWords management - are agencies ripping off their clients?](https://www.chrismole.co.nz/google-ads/google-adwords-management-are-agencies-ripping-off-their-clients.html) - I'm probably going to upset a few AdWords agencies with this post, but I feel many of them are ripping off their clients by charging a percentage of ad spend to manage an AdWords campaign. This type of pricing structure has nothing to do with the level of work the agency actually does for the
- [Free Google AdWords Audit](https://www.chrismole.co.nz/google-ads/free-google-adwords-audit.html) - During this month I'm offering a free Google AdWords audit - i.e. if you have an AdWords account and it's not performing as well as you'd like, get in touch and I'll give you an honest assessment. If you are like most kiwi business owners, you have a love/hate affair with AdWords - particularly if
- [The biggest mistake businesses are (still) making when hiring a website designer](https://www.chrismole.co.nz/website-design/the-biggest-mistake-businesses-are-still-making-when-hiring-a-website-designer.html) - In the local market here in Christchurch, there are now hundreds of website designers and web design companies. More are springing up all the time because the cost of entry into the web industry is pretty low. But for business owners looking to get a website that actually works to generate more enquiries, leads and
- [Online Marketing - The Ultimate Strategy](https://www.chrismole.co.nz/internet-marketing/online-marketing-the-ultimate-strategy.html) - If you're serious about selling your products or services on the Internet, you need a clear strategy. But most kiwi businesses adopt more of a hit-and-miss approach to online marketing - trying a bit of this, a bit of that, usually going round in circles and being fleeced by various "experts". If you're looking for
- [The Myth of Making "Passive Income" on the Internet](https://www.chrismole.co.nz/internet-marketing/the-myth-of-making-passive-income-on-the-internet.html) - As a website designer, I often get people coming to me with ideas of building a website that is designed to make them money "on autopilot". Usually, these people have read books or been to seminars by Internet marketing gurus (trying to sell some over-priced course or seminar) painting a rosy picture of the Internet
- [SEO - Content Really Is King](https://www.chrismole.co.nz/internet-marketing/seo-content-really-is-king.html) - When I started in the Web business around 2003, I read Ken Evoy's classic book "Make Your Site Sell". This book really was ahead of its time and contained the most common sense I've read anywhere about how to get your website ranking at the top of Google's search results (and a heck of a
- [Search Engine Optimisation (SEO) - Sometimes "Less is More"](https://www.chrismole.co.nz/search-engine-optimisation/search-engine-optimisation-seo-sometimes-less-is-more.html) - Many search engine optimisation (SEO) companies are struggling right now after Google made some drastic changes to the way it ranks websites. A lot of SEO providers have been relying on cheap link building, done in third world countries. This used to work like gangbusters but I never got involved with it because my gut
- [Beware of wasting time (and money) on Facebook](https://www.chrismole.co.nz/internet-marketing/beware-of-wasting-time-and-money-on-facebook.html) - Every business today seems to think they need a Facebook page, not to mention Twitter and other social media. You'll see "Like us on Facebook' and 'Follow us on Twitter' prominently displayed on more and more websites. But has anyone actually stopped to ask why your website visitor should bother to "like" you on Facebook?
- [Forget about SEO and start publishing great content](https://www.chrismole.co.nz/search-engine-optimisation/forget-about-seo-and-start-publishing-great-content.html) - I've been saying for years that search engine optimisation based around simply building incoming links is a short-sighted approach. I've proved this time and again with my own websites, where I have done very little in terms of link building but have published many pages of useful content. And the sites have risen to the
- [2013 - The Year of Responsive Web Design](https://www.chrismole.co.nz/website-design/2013-the-year-of-responsive-web-design.html) - The latest post on the Uberflip blog confirms what I have already decided for my business going forward - every one of my websites will be built, where possible, with responsive design. As Uberflip points out, with a multitude of mobile devices coming out almost every week, how can you ensure that your website is
- [The best online sales video I've seen for some time](https://www.chrismole.co.nz/internet-marketing/the-best-online-sales-video-ive-seen-for-some-time.html) - I just stumbled across this sales video on the Office Autopilot website. It's so compelling, I watched it right through to the end, even though I don't have any immediate intention of buying Office Autopilot. Have a look at www.officeautopilot.com/ There's a lot of so-called "creative" work on the internet. Most of it is technically
- [How to use Google Adwords for market research](https://www.chrismole.co.nz/google-ads/how-to-use-google-adwords-for-market-research.html) - Before you even launch an Internet business, you can use Google Adwords to determine whether there is a market for what you are proposing to sell. For example, to test the market, you could offer a free report about your proposed topic from a one-page website. Then send traffic to that page using Google Adwords.
- [Google Adwords advertising gets proven results](https://www.chrismole.co.nz/internet-marketing/pay-per-click-advertising-gets-proven-results.html) - According to a recent survey of Internet marketing professionals, 54% of marketers believe that pay per click ads (Google Adwords and other paid advertising) are effective. And personally, I agree. PPC ads are one of the types of advertisements that consumers go looking for online, if they are considering buying something. Think about what you
- [New online store sees 50% jump in conversion rate](https://www.chrismole.co.nz/internet-marketing/new-online-store-sees-50-jump-in-conversion-rate.html) - I recently launched a new online store for a Christchurch florist - Flowers on Cashmere. The previous website had been online for over five years and was doing quite well, with a conversion rate averaging around 8%. (That means for every 100 visitors, 8 people placed an order for flowers through the website. Many others
- [Dare to be different!](https://www.chrismole.co.nz/internet-marketing/dare-to-be-different.html) - On the Internet (as in life) most people try to copy each other. They are afraid to stick their neck out and be different. They want their website to look like everyone else’s. They want to play it safe. Unfortunately, this is a recipe for mediocrity. Look at any truly successful online store. It stands
- [Why I never try to "sell" website design](https://www.chrismole.co.nz/website-design/why-i-never-try-to-sell-website-design.html) - Every month I get several enquiries from people who want a website, and ask me to submit a proposal and quote. Most of these enquiries come from ads I'm running on Google. In quite a few cases, I will submit a written proposal and quote, and then never hear anything back from the prospective client.
- [The 10-second window for your website](https://www.chrismole.co.nz/website-design/the-10-second-window-for-your-website.html) - Research has found most people searching for products or services on the Internet will make a decision within about 10 seconds of landing on the site, whether they like it enough to stick around. In this brief time, it’s possible to get a “feel” for a website. People will either feel they are in the
- [How important is graphic design in your website’s success?](https://www.chrismole.co.nz/internet-marketing/how-important-is-graphic-design-in-your-websites-success.html) - It’s theoretically possible to make sales from a website with absolutely no graphics at all, if you write a persuasive enough sales message. Nevertheless, graphics are very important. A study by Stanford University found 47% of people make a decision on whether to buy from a website, based solely on the appearance of the site
- [How a typical sales process works on the Internet](https://www.chrismole.co.nz/internet-marketing/how-a-typical-sales-process-works-on-the-internet.html) - When a visitor arrives on your landing page, the first thing they will normally do is scan it quickly. If they don’t like the first impression they get, they will abandon ship quickly. This can even happen if your page is too slow to load. Most people on the Web are impatient. Up to 50%
- [How to create an effective 'landing page'](https://www.chrismole.co.nz/internet-marketing/how-to-create-an-effective-landing-page.html) - If you're paying for any kind of advertising to get people to your website, it is often unwise to send them directly to your home page. Particularly if your business sells several products, you want to send people directly to the product or offer that you are making in your ad, not to a home
- [The future of shopping - this will blow you away](https://www.chrismole.co.nz/internet-marketing/the-future-of-shopping-this-will-blow-you-away.html) - When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea. They put up billboards in subway stations with their range of products, accompanied by QR, or Quick Response codes. Shoppers can just scan the QR codes with their mobile phone and the groceries are delivered
- ["I am a lousy copywriter"](https://www.chrismole.co.nz/copywriting/i-am-a-lousy-copywriter.html) - I just discovered this fascinating letter written by David Ogilvy, one of the greatest advertising copywriters ever. He found Ogilvy & Mather, the famous New York advertising agency, and Time magazine called him "the most sought-after wizard in today's advertising industry" in the early-'60s. You'd think a genius like David Ogilvy would find it easy
- [The cleverest SEO trick I've seen... but Google is fighting back](https://www.chrismole.co.nz/search-engine-optimisation/the-cleverest-seo-trick-ive-seen-but-google-is-fighting-back.html) - A friend in the UK has just shown me the search results he gets from Google when he types in "direct response marketing". The second ranked website is a company that sells Viagra and Cialis. (This is a UK company, so it doesn't show when you do the search from NZ.) These clever marketers have
- [At last, a quick and easy way to protect your Wordpress sites from hackers, malware and other nasties in a single plugin](https://www.chrismole.co.nz/website-design/at-last-a-quick-and-easy-way-to-protect-your-wordpress-sites-from-hackers-malware-and-other-nasties-in-a-single-plugin.html) - If you've been around the web industry any length of time you’ll be aware that running a Wordpress site on your own sever these days is pretty much ongoing warfare against hackers, malware and other malicious activity. Furthermore, it can drive you to despair trying to find a simple and cost-effective solution to protect your
- [What kind of person are you - a player or a spectator?](https://www.chrismole.co.nz/life-in-general/what-kind-of-person-are-you-a-player-or-a-spectator.html) - These days, I hardly read or watch any news from the newspaper, radio and television. This might seem strange from someone who spent 20 years as a journalist. But the reason is, I've come to realise just how negative and counter-productive most of the news is. Furthermore, it does nothing to inspire confidence and entrepreneurship,
- [How to sell more from an online store - an interesting discovery](https://www.chrismole.co.nz/internet-marketing/how-to-sell-more-from-an-online-store-a-very-interesting-discovery.html) - My company manages the online marketing for two florists. One of the florist websites has consistently outsold the other during the past two years, and I've driven myself mad trying to figure out why. The better-performing site is actually based on a design done by another web company a few years ago (I put a
- [The temptation to send spam - and a warning](https://www.chrismole.co.nz/email-marketing/the-temptation-to-send-spam-and-a-warning.html) - Recently I agreed to help a client with an email marketing campaign to generate leads for his business. He had purchased a large list of New Zealand business owners, with names, emails etc. He wanted me to send out a mass email to this list with his offers. Now, I am aware of the spam
- [Website Designers Christchurch - Helping You to SELL Online](https://www.chrismole.co.nz/website-design/website-designers-christchurch-a-challenge-to-get-ranked-on-page-one-of-google.html) - Since 2003 I have built more than 200 websites - mainly for small businesses who want to SELL more of their products and services by using the Internet. I have always regarded website design as being primarily about marketing - about selling. A website should not be simply a work of art that you can
- [Google+ - could it be a serious challenger to Facebook?](https://www.chrismole.co.nz/social-media/google-could-it-be-a-serious-challenger-to-facebook.html) - I've just had an invitation to connect with someone on Google+. If you haven't already heard, Google+ is Google's newest entry into social networking. Many in the 'geek' world are talking this up as a serious challenger to Facebook, Twitter and skype combined. Others are dismissing it, saying why would anyone bother to switch from
- [Why email marketing doesn't work...](https://www.chrismole.co.nz/email-marketing/why-email-marketing-doesnt-work.html) - In case you are misled by the title of this post, I want to say straight up that I believe email marketing is one of the most effective ways of selling on the Internet. Any yet many people complain to me that they've tried email marketing and "it doesn't work". The reality is, most people
- [The web is going mobile... don't get left behind](https://www.chrismole.co.nz/website-design/the-web-is-going-mobile-dont-get-left-behind.html) - I've just received Google's latest newsletter and this issue is focused on the rapidly growing trend towards browsing the Internet on mobile phones. The message is, the world has gone mobile. From smartphones to tablets, mobile devices are quickly becoming the best way for people to find products and services when they're on the go.
- [How to find a true expert at search engine optimisation (SEO)](https://www.chrismole.co.nz/search-engine-optimisation/how-to-find-a-true-expert-at-search-engine-optimisation-seo.html) - Over the years, I've dabbled in search engine optimisation (SEO) and have had some reasonably good results. Nevertheless, I no longer personally do any serious SEO work for my clients. I still offer the service - but I get a true expert to do the actual work. The reason is, search engine optimisation is becoming
- [An excellent book on how to build websites that make money](https://www.chrismole.co.nz/internet-marketing/an-excellent-book-on-how-to-build-websites-that-make-money.html) - I recently bought Ben Hunt's booked called 'Convert: Designing Websites to Increase Traffic and Conversion'. If the subject of building websites that actually make money is of any relevance to you, this is a 'must read' book. In some ways, there's nothing new or ground breaking it. It's just the basics - explained very simply
- [Mobile-friendly websites - the next big sea change in website design](https://www.chrismole.co.nz/website-design/mobile-friendly-websites-the-next-big-sea-change-in-website-design.html) - During the past 12 months, the number of people accessing the Internet on their mobile phones has grown exponentially around the world. This trend is going to continue in the coming months and years, until we reach the point where more people browse the Internet on their phones and other mobile devices (such as iPod
- [How many SEOs does it take to change a light bulb?](https://www.chrismole.co.nz/search-engine-optimisation/how-many-seos-does-it-take-to-change-a-light-bulb.html) - Q. How many SEOs does it take to change a light bulb, light bulbs, energy saving light bulbs, low energy light bulbs, light bulbs nz, led light bulb, cheap light bulbs, led light bulbs, light bulbs online, energy saving light bulb, halogen light bulbs, light bulb types, candle light bulbs, incandescent light bulbs, philips light
- [Nice-looking websites... but hardly any sales](https://www.chrismole.co.nz/website-design/nice-looking-websites-but-hardly-any-sales.html) - I have a confession to make. During the last seven years or so, my success in building websites that actually make money for their owners has been largely hit and miss. Certainly, I've had some great successes and these have helped to build my reputation as a web marketing expert. But I've had some failures
- ["Please build my website for free..."](https://www.chrismole.co.nz/website-design/please-build-my-website-for-free.html) - Quite often I get asked by prospective clients if I can do them a "special deal" on their website or copy writing. The reason is, usually, they're just starting out in business and are short on cash. Or things are "a bit tight" at the moment but they're confident they will improve shortly. Sometimes, the
- [New website for company selling driveway alarm systems](https://www.chrismole.co.nz/website-design/new-website-for-company-selling-driveway-alarm-systems.html) - I've just launched a new website for a company that sells a revolutionary solar-powered wireless driveway and perimeter alarm system in the New Zealand and Australian market. The site is www.solarbeam.co.nz. It is designed from a marketing viewpoint, with a clean and simple design, and careful attention to the layout - particularly the vital area
- [Get more enquiries and sales - website layouts that maximise response](https://www.chrismole.co.nz/internet-marketing/get-more-enquiries-and-sales-website-layouts-that-maximise-response.html) - I've just read a fascinating and valuable report by Michael Campbell, an Internet marketing expert whom I highly respect. It's called 'The Ultimate Heatmap' (the term heatmap is used to show the areas on a website that are "hottest" in terms of catching visitors' interest.) Michael tested 21 website templates to find out which ones
- [Will you go over the same old ground in 2011?](https://www.chrismole.co.nz/internet-marketing/will-you-go-over-the-same-old-ground-in-2011.html) - I've just been listening to a classic Pink Floyd song from the 1970s, called 'Wish You Were Here'. If you're old enough to remember the song (like I am), you have my sincere commiserations. There's a line in the song: 'Running over the same old ground. What have you found? The same old fears." Which
- [6 simple secrets to success in business... and in life](https://www.chrismole.co.nz/internet-marketing/6-simple-secrets-to-success-in-business-and-in-life.html) - These 6 simple secrets come from Ben Hunt, someone who's ideas on web design - and business - I value highly. The Secret to Business - Find out what people want, and give it to them. The Secret to Selling - Find out what people value, and show them that your solution is worth more
- [Are you making these mistakes with your website's title tags?](https://www.chrismole.co.nz/search-engine-optimisation/are-you-making-these-mistakes-with-your-websites-title-tags.html) - The title of your web page is one of the most important factors in search engine optimization. These are the first words that Google (or other search engine) sees when it visits your web page. It tells the search engine what your page is about. Furthermore, the page title performs another important function. When people
- [The difference between success and failure in selling](https://www.chrismole.co.nz/internet-marketing/the-difference-between-success-and-failure-in-selling.html) - Honestly, I'm amazed by how quickly most people give up when they are trying to sell anything. This has been brought home to me particularly this week, because I have been contacted by several people asking for advice on how to sell a particular information product by direct mail. Now, here is the interesting and
- [At last, some common sense about search engine optimisation](https://www.chrismole.co.nz/search-engine-optimisation/at-last-some-common-sense-about-search-engine-optimisation.html) - I've just read a great post on Aaron Wall's blog about search engine optimisation. Aaron is one of the leading experts on SEO and just talks plain common sense. Here is an edited version of his blog post: "There are so many blogs on search marketing. Then there are so many forums. And Tweets. So
- [Should your business be advertising on Facebook?](https://www.chrismole.co.nz/internet-marketing/should-your-business-be-advertising-on-facebook.html) - More and more businesses are discovering pay-per-click advertising on Facebook is a cost-effective way to get traffic to their websites. Generally, Facebook advertising is less competitive (and cheaper) than Google Adwords. In fact, one of the 'gurus' of Adwords advertising during the past 5 years, Perry Marshall, is now turning his attention to Facebook. Perry
- [12 awesome resources for web designers](https://www.chrismole.co.nz/internet-marketing/12-awesome-resources-for-web-designers.html) - These valuable resources have been provided by Michel Fortin, one of the world's top Internet marketing consultants. If you are in the web business, or interested in it, you will find this list to be a goldmine. So here are some of these articles… 1. 20 Best WordPress eCommerce Themes If you ever wanted to setup
- [Secrets of top converting e-commerce websites (interview with Bryan Eisenberg)](https://www.chrismole.co.nz/internet-marketing/secrets-of-top-converting-e-commerce-websites-interview-with-bryan-eisenberg.html) - This video interview with one of America's top website conversion experts, Bryan Eisenberg, first appeared on Web Marketing Today (www.webmarketingtoday.com). In the interview with Dr Ralph Wilson, Bryan discusses three of the secrets behind top-converting e-commerce websites. He looks at the some of the best-converting online stores, such as VitaCost, GoToMeeting, MailChimp, and L.L. Bean,
- [Is it becoming less critical for businesses to have websites?](https://www.chrismole.co.nz/internet-marketing/is-it-becoming-less-critical-for-businesses-to-have-websites.html) - I'd like to share this through-provoking article by Chris Crum, published originally on WebProNews.com Can You Be Successful Without a Website? I don't think there's any question that you need a web presence to survive in today's business climate. But do you still need a traditional website, or has the web moved on in that
- [How to turn a business around in 10 minutes or less](https://www.chrismole.co.nz/internet-marketing/how-to-turn-a-business-around-in-10-minutes-or-less.html) - If you're struggling to make enough sales in your business, this video by Brett McFall will stimulate you to think in ways you probably never have before about what makes your business unique. Hardly anybody in business puts any effort into thinking about their Unique Selling Proposition. Those who do, will walk all over the
- [You can't make pigs fly](https://www.chrismole.co.nz/internet-marketing/you-cant-make-pigs-fly.html) - Website owners often think they can boost their sales by hiring a search engine optimisation expert to get them more traffic. While more traffic is always good, you need to bear in mind the advice of Bruce Clay, who is regarded as the world's leading expert in search engine optimisation. To quote Bruce: "It is
- [How web designers often feel](https://www.chrismole.co.nz/website-design/how-web-designers-often-feel.html) - We really do love our clients... but some can test our patience just a little. Someone just sent me this video which basically sums up the experiences I have with a some clients. If you're in the web industry, or any kind of creative industry, you'll identify with this video. And if you are a
- [12 questions any good web design company should ask before starting work on your website](https://www.chrismole.co.nz/internet-marketing/12-questions-any-good-web-design-company-should-ask-before-starting-work-on-your-website.html) - If you're a business owner with a website, here is a question... How many new leads and/or sales has your website brought in during the past week, the past month, or the past year? If your website is bringing in a significant amount of new business on an ongoing basis, you are in the minority.
- [New website for Christchurch company selling steel-frame kitset homes](https://www.chrismole.co.nz/internet-marketing/new-website-for-christchurch-company-selling-steel-frame-kitset-homes.html) - I've just launched a new website for C-Style Homes, a Christchurch company that sells a great range of steel frame kitset homes at amazingly low prices. This website project is the first of what will be many more as part of a new business relationship I've developed with MARKITABLE, a Wellington company. The website is
- [How to Recession-Proof Your Business Using the Internet](https://www.chrismole.co.nz/internet-marketing/discover-how-to-recession-proof-your-business-using-the-internet.html) - I have just published a new report called 'How to Recession-Proof Your Business Using the Internet'. The report is too long to post here (about 9 pages). So I'm offering it to you as PDF to download. The report is free and you don't even have to give me your email to get it :-)
- [With email marketing, boring is usually better](https://www.chrismole.co.nz/email-marketing/with-email-marketing-boring-is-usually-better.html) - If you are sending out an email newsletter or promotion, it's tempting to go for a "flashy" high-tech design, rather than "boring" plain text. But my experience over several years has convinced me this is usually a big mistake. In fact, it was confirmed recently when I designed a slick, professional-looking email newsletter template according to
- [Why aren't more websites designed with ordinary people in mind?](https://www.chrismole.co.nz/internet-marketing/why-arent-more-websites-designed-with-ordinary-people-in-mind.html) - If you've ever tried to buy something online and have been asked to set up an account first, before you can make the purchase, you will appreciate this article by Jared Spool of www.uie.com. The $300 Million Button: How Changing a Button Increased a Site's Annual Revenues by $300 Million It's hard to imagine a
- ['Winning Websites for Small Businesses' - a new handbook for New Zealand businesses](https://www.chrismole.co.nz/internet-marketing/winning-websites-for-small-businesses.html) - I have just finished writing a brand-new handbook for New Zealand businesses, called "Winning Websites for Small Businesses". I don't believe there's any other publication in New Zealand quite like this handbook because it's aimed specifically at the unique needs of the New Zealand marketplace. If you have a website for your business and it's
- [Win customers by giving away FREE information](https://www.chrismole.co.nz/internet-marketing/win-customers-by-giving-away-free-information.html) - By Harvey Segal What is the best way to attract visitors to your website? Everyone agrees on this point - it is by providing Free Information. Let's see how to do this and why it works so well. Suppose you are a supplier of video recorders. Hopefully you will be the owner of a professional
- [Free website assessment - special offer during May 2009](https://www.chrismole.co.nz/internet-marketing/free-website-assessment.html) - During May, I am offering a FREE website assessment to anyone who has a website but it's not bring in the amount of leads or sales you were hoping for. I will look at your website and give you a brief report about how I think it could be improved. I'll be looking particularly at
- [New direct sales website for UK client, shows the awesome power of the Internet](https://www.chrismole.co.nz/internet-marketing/new-direct-sales-website-for-uk-client.html) - I've just launched a new website for a client in the UK and early results look very encouraging. The company is selling a range of services to help people who are in debt. This is (unfortunately) a growth industry at the moment in the UK and most of the developed world. So there is a
- [Why Susan Boyle is like a good landing page](https://www.chrismole.co.nz/internet-marketing/why-susan-boyle-is-like-a-good-landing-page.html) - By Amanda MacArthur from Mequoda Daily Test your landing pages, because 9 times out of 10, snap judgments will prove you wrong In case you haven't heard, Susan Boyle is the unlikely star of Britain's Got Talent, a televised talent show over in the UK . On April 11th, Susan Boyle's audition was aired, a
- [Need more cashflow?](https://www.chrismole.co.nz/copywriting/need-more-cashflow.html) - If you want to learn one new skill that will grow your business faster than anything else, it's this. Learn to write persuasive sales copy. This is by far the most powerful and effective component of any effective marketing system - on the Internet or anywhere else. Writing sales copy comes more naturally to some
- [To business owners who want to sell more on the Internet](https://www.chrismole.co.nz/internet-marketing/to-business-owners-who-want-to-sell-more-on-the-internet.html) - Since 2004 I have been helping people to sell online. I specialise in writing hype-free sales copy that works powerfully to build trust. And because my low-key style of sales copy is believeable, it causes customers to respond. In fact, one of my clients tells me his website is on track to turn over more
- [The secret of selling anything (and everything)](https://www.chrismole.co.nz/copywriting/the-secret-of-selling-anything-and-everything.html) - People today are bombarded with advertising. If you're in business trying to sell anything, you face a real battle to cut through the hundreds of other voices competing for your customer's attention. Consumers today are also highly sceptical of anything that looks like it's trying to SELL them something. They want to see rock solid
- [People scan web pages in an F-shaped pattern](https://www.chrismole.co.nz/internet-marketing/people-scan-web-pages-in-an-f-shaped-pattern.html) - Web marketing experts have done some fascinating research into how people read web pages. Using eye tracking studies, they've found people tend to scan pages in an F-shaped pattern. It's worth bearing this in mind when you are writing the content for your website. Unless your content is very compelling, most of it won't get read. It's
- [Is this the "best" website in the world?](https://www.chrismole.co.nz/internet-marketing/is-this-the-best-website-in-the-world.html) - Each month, Nielsen Online puts out a list of the world's "top converting" websites. They base the results on the number of people who buy something from a particular website, versus the total number of visitors to the site. One website consistently comes out on top - ProFlowers.com, an American site selling flowers. ProFlowers.com consistently has
- [How to make blogging work for your business](https://www.chrismole.co.nz/internet-marketing/how-to-make-blogging-work-for-your-business.html) - I recently worked with a client who has developed a hugely successful business selling nutritional supplements and skincare products to the US, Asia and Europe, from a small office in Christchurch, New Zealand. Virtually all his products are sold via the Internet and he gets about 30,000 visitors a month to his website. Furthermore, he
- [How to create your own ‘unique selling proposition’](https://www.chrismole.co.nz/internet-marketing/how-to-create-your-own-unique-selling-proposition.html) - Most business people have heard of the term ‘unique selling proposition’ (USP). It’s something every marketing expert talks about. But the reality is, 95% of businesses have never developed a strong USP! That’s incredible. In fact, if you have a clear idea of your USP, you’ll be streets ahead of most of your competition. The main
- [Tell people the facts .... and keep it simple](https://www.chrismole.co.nz/internet-marketing/337.html) - Changing the look and feel of your website can make a massive difference to the response rate (i.e. the number of sales you make). In the early days of the Internet, people discovered this by trial and error. Today, there's a growing 'science' around web page conversion. But few website designers have any real idea
- [How to market your business with integrity and personality](https://www.chrismole.co.nz/internet-marketing/how-to-market-your-business-with-integrity-and-personality.html) - Many small business owners have a great aversion to marketing. They confuse marketing with the stereotype of a pushy salesperson and with the thought of "selling" themselves. But the reality is, if you want to succeed in business, you won't get far without marketing. Fortunately, the Internet has opened up a whole new world of
- [Why I hate it when marketers try to "upsell" me](https://www.chrismole.co.nz/internet-marketing/why-i-hate-marketers-who-try-to-upsell-me.html) - There's a trend in Internet marketing to present buyers with what are known as "upsells" after they have ordered a product online. It works like this. A buyer clicks on the Order button but instead of being taken directly to a place where they can enter their credit card details they are faced with a
- ['Make Your Site Sell' - A Classic On Selling on the Internet](https://www.chrismole.co.nz/free-resources/make-your-site-sell-a-classic-on-selling-on-the-internet.html) - Ken Evoy's 'Make Your Site Sell' was first published in 1999 and then revised in 2002. That's a long time ago in Internet terms but the fundamental principles in this book are just as relevant today as they were in 2002. 'Make Your Site Sell' is a classic that you must read if you are
- ['Scientific Advertising' by Claude Hopkins](https://www.chrismole.co.nz/scientific-advertising-free-resources/scientic-advertising-by-claude-hopkins.html) - 'Scientific Advertising' by Claude C. Hopkins is a timeless classic. Although it was written many years ago, its powerful principles are still just as relevant today. If you are involved in any kind of advertising or marketing, you need to read this book. In fact, David Ogilvy once said: "Nobody, at any level, should be
- [Chapter 2 - Just Salesmanship](https://www.chrismole.co.nz/scientific-advertising-free-resources/just-salesmanship.html) - To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman's standards. Let us emphasize that point. The
- [Chapter 3 - Offer Service](https://www.chrismole.co.nz/scientific-advertising-free-resources/offer-service.html) - Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising. Ads say in effect, “Buy my brand. Give me the trade you give to others. Let me have
- [Chaper 4 - Mail Order Advertising](https://www.chrismole.co.nz/scientific-advertising-free-resources/mail-order-advertising.html) - The severest test of an advertising man is in selling goods by mail. But that is a school from which he must graduate before he can hope for success. There cost and result are immediately apparent. False theories melt away like snowflakes in the sun. The advertising is profitable or it is not, clearly on
- [Chapter 5 - Headlines](https://www.chrismole.co.nz/scientific-advertising-free-resources/headlines.html) - The difference between advertising and personal salesmanship lies largely in personal contact. The salesman is there to demand attention. He cannot be ignored. The advertisement can be ignored. But the salesman wastes much of his time on prospects whom he can never hope to interest. He cannot pick them out. The advertisement is read only
- [Chapter 6 - Psychology](https://www.chrismole.co.nz/scientific-advertising-free-resources/psychology.html) - The competent advertising man must understand psychology. The more he knows about it the better. He must learn that certain effects lead to certain reactions, and use that knowledge to increase results and avoid mistakes. Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the
- [Chapter 7 - Being Specific](https://www.chrismole.co.nz/scientific-advertising-free-resources/being-specific.html) - Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever. To say, “Best in the world,” “Lowest price in existence,” etc. are at best simply claiming the expected. But superlatives of that sort are usually damaging. They suggest looseness of expression, a tendency to exaggerate, a careless
- [How To Harness The Power Of Email Marketing To Connect With Your Prospective Customers](https://www.chrismole.co.nz/email-marketing/how-to-harness-the-power-of-email-marketing-to-connect-with-your-prospective-customers.html) - Why do you have a website? That's a question you need to consider carefully in the age of e-commerce. Almost every business has an online presence now. But few are making the most of their sites. Most are a virtual replica of the company brochure - with product and service information, photos and contact information.
- [How To Write Your Website In 60 Minutes](https://www.chrismole.co.nz/copywriting/how-to-write-your-website-in-60-minutes.html) - Dont be daunted at the prospect of writing your website copy. Here's a simple outline that shows you how to compile the framework for a successful business website - and it shouldn't take more than 60 minutes. If you're like most small business owners, the prospect of writing your website fills you with dread. You don't
- [What You Need To Know BEFORE You Hire A Website Designer](https://www.chrismole.co.nz/internet-marketing/what-you-need-to-know-before-you-hire-a-website-designer.html) - If you're looking for a website designer it can be confusing trying to choose the right one. Go through the Yellow Pages in any town or city and you'll find a long list of web designers. Look on the Internet and you'll discover even more. Perhaps you have a friend who knows a bit about
- [Meta Tags ... A Vital Part Of Your Strategy To Get A Top Search Engine Position](https://www.chrismole.co.nz/internet-marketing/meta-tags-a-vital-part-of-your-strategy-to-get-a-top-search-engine-position.html) - Meta tags are a vital part of your website. If you want to get a top search engine position, you must put the right content in your meta tags. Meta tags optimisation is not magic. In fact, to get top search engine rankings there are just a few simple things you need to know. They
- [Keywords ... Use Them Correctly To Help Your Site Get Ranked In the Search Engines](https://www.chrismole.co.nz/internet-marketing/keywords-use-them-correctly-to-help-your-site-get-ranked-in-the-search-engines.html) - Keywords really are the key if you want to get top search engine rankings. Selecting the right keywords for your site is one of the most important areas of Web marketing - and one that's sadly too often overlooked. When you combine the right keywords with well-constructed meta tags you are virtually guaranteed to get
- [7 Ways To Build Immediate Trust With Your Website](https://www.chrismole.co.nz/internet-marketing/7-ways-to-build-immediate-trust-with-your-website.html) - When a visitor arrives at your website, you have just a few seconds to make a good impression. Otherwise ... click ... they're gone, probably forever. One of the biggest factors in whether your visitor stays or leaves is whether they think you site looks trustworthy. People tend to be wary of what they see
- [7 Simple Ways To Build Traffic To A New Website](https://www.chrismole.co.nz/internet-marketing/7-simple-ways-to-build-traffic-to-a-new-website.html) - By Mike Tekula -- Got a brand new website? That's great, but nobody cares. OK, maybe that's a little harsh. The truth, however, is that just having a website doesn't get you much. Many business owners I meet are surprised to find, once we look at the numbers, that the shiny new site they had built not
- [Make Your Website Sell](https://www.chrismole.co.nz/copywriting/make-your-website-sell.html) - Hundreds of new business websites are springing up every week. The owners of these sites are full of optimism that their venture into e-commerce will transform their business by bringing in new customers and boosting their sales. But the reality is that most websites fail abysmally as sales tools. Why? Because the owners of these
- [Why Search Engine Optimisation Is Doomed ... And Quality Content Is The Best Strategy For Your Website](https://www.chrismole.co.nz/internet-marketing/why-search-engine-optimisation-is-doomed-and-quality-content-is-best-strategy-for-your-website.html) - If you have a website, sooner or later you’ll get interested in search engine optimisation. It’s the art (or is it a science?) of tweaking your website copy and links, so your site ranks higher in the search engines. There are many professional search engine optimisation firms (commonly known as SEOs) who will charge you
- [Chapter 8 - Tell Your Full Story](https://www.chrismole.co.nz/scientific-advertising-free-resources/tell-your-full-story.html) - Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete. If you watch returns, you will find that certain claims appeal far more than others. But in usual lines a number of claims appeal to a large percentage. Then present those claims in every ad for their effect on that
- [Chapter 9 - Art In Advertising](https://www.chrismole.co.nz/scientific-advertising-free-resources/art-in-advertising.html) - Pictures in advertising are very expensive. Not in cost of good art work alone, but in the cost of space. From one-third to one-half of an advertising campaign is often staked on the power of the pictures. Anything expensive must be effective, else it involves much waste. So art in advertising is a study of
- [Search Engine Optimization Made Easy - By Brad Callen](https://www.chrismole.co.nz/internet-marketing/search-engine-optimization-made-easy-by-brad-callen.html) - If you're looking for the real facts about how to get your site onto page one of Google, I recommend this excellent e-book. It's 90 pages long ... and free! Parts of the book are a quiet sales pitch for the software the author sells. But whether or not you want the software, you can
- [Chapter 10 - Things Too Costly](https://www.chrismole.co.nz/scientific-advertising-free-resources/things-too-costly.html) - Many things are possible in advertising which are too costly to attempt. That is another reason why every project and method should be weighed and determined by a known scale of cost and result. Changing peoples habits is very expensive. A project which involves that must be seriously considered. To sell shaving soap to the
- [Chapter 11 - Information](https://www.chrismole.co.nz/scientific-advertising-free-resources/information.html) - An ad writer, to have a chance of success, must gain full information on his subject. The library of an ad agency should have books on every line that calls for research. A painstaking advertising man will often read for weeks on some problem which comes up. Perhaps in many volumes he will find few
- [Chapter 12 - Strategy](https://www.chrismole.co.nz/scientific-advertising-free-resources/strategy.html) - An ad-writer, to have a chance at success, must gain full information on his subject. The library of an ad agency should have books on every line that calls for research. A painstaking advertising man Advertising is much like war, minus the venom. Or much, if you prefer, like a game of chess. We are
- [Chapter 13 - Use Of Samples](https://www.chrismole.co.nz/scientific-advertising-free-resources/use-of-samples.html) - The product itself should be its own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it. That being so, samples are of prime importance. However expensive, they usually form the cheapest selling method. A salesman might as well go out without his sample case
- [Chapter 14 - Getting Distribution](https://www.chrismole.co.nz/scientific-advertising-free-resources/getting-distribution.html) - Most advertisers are confronted with the problem of getting distribution. National advertising is unthinkable without that. A venture cannot be profitable if nine in ten of the converts fail to find the goods. To force dealers to stock by bringing repeated demands may be enormously expensive. To cover the country with a selling force is
- [Chapter 15 - Test Campaigns](https://www.chrismole.co.nz/scientific-advertising-free-resources/test-campaigns.html) - Almost any question can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them — not by arguments around a table. Go to the court of last resort — the buyers of your product. On every new project there comes up the question of selling that article profitably.
- [Chapter 16 - Leaning On Dealers](https://www.chrismole.co.nz/scientific-advertising-free-resources/leaning-on-dealers.html) - We cannot depend much in most lines on the active help of jobbers or of dealers. They are busy. They have many lines to consider. The profit on advertised lines is not generally large. And an advertised article is apt to be sold at cut prices. The average dealer does what you would do. He
- [Chapter 17 - Individuality](https://www.chrismole.co.nz/scientific-advertising-free-resources/individuality.html) - A person who desires to make an impression must stand out in some way. Being eccentric, being abnormal is not distinction to covet. But doing admirable things in a different way gives one a great advantage. So with salesmen, in person or in print. There is uniqueness which belittles and arouses resentment. There is refreshing
- [Chapter 18 - Negative Advertising](https://www.chrismole.co.nz/scientific-advertising-free-resources/negative-advertising.html) - To attack a rival is never good advertising. Don’t point out others’ faults. It is not permitted in the best mediums. It is never good policy. The selfish purpose is apparent. It looks unfair, not sporty. If you abhor knockers, always appear a good fellow. Show a bright side, the happy and attractive side, not
- [Chapter 19 - Letter Writing](https://www.chrismole.co.nz/scientific-advertising-free-resources/letter-writing.html) - This another phase of advertising which all of us have to consider. It enters, or should enter, into all campaigns. Every business man receives a large number of circular letters. Most of them go direct to the waste basket. But he acts on others, and others are filed for reference. Analyze those letters. The ones
- [Chapter 20 - A Name That Helps](https://www.chrismole.co.nz/scientific-advertising-free-resources/a-name-that-helps.html) - There is great advantage in a name that tells a story. The name is usually prominently displayed. To justify the space it occupies, it should aid the advertising. Some such names are almost complete advertisements in themselves. May Breath is such a name. Cream of Wheat is another. That name alone has been worth a
- [Chapter 21 - Good Business](https://www.chrismole.co.nz/scientific-advertising-free-resources/good-business.html) - A rapid stream ran by the writer’s boyhood home. The stream turned a wooden wheel and the wheel ran a mill. Under that primitive method, all but a fraction of the streams potentiality went to waste. Then someone applied scientific methods to that stream — put in a turbine and dynamos. Now, with no more

## Pages

- [Home Page](https://www.chrismole.co.nz/) - Chris Mole recently built us a new website and set up Google Ads. Within two weeks he had helped us generate more than $100,000 worth of new work. I’m over the moon! This guy really knows his stuff.” Brian Horisk - Horisk Plastering, Christchurch "We have been using Chris Mole’s services for several years. He
- [Pay Invoice Online](https://www.chrismole.co.nz/pay-online) - You can pay your invoice online using your credit card, or Google Pay. PAY ONLINE NOW Thank you for your payment.
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- [Get in touch](https://www.chrismole.co.nz/contact) - Contact Form Chris Mole Media Level 3, Somerset House Burnett Street Ashburton 7700 New Zealand Phone 021 174 6673. Email chris@chrismole.co.nz. Or use the contact form. Contact Form If you want to generate more leads and sales online using Google Ads, please contact me. I’ll get back to you ASAP.
- [About](https://www.chrismole.co.nz/about) - I specialise in managing Google Ads for local businesses, throughout New Zealand and overseas. I have managed more than 100 Google Ads accounts, and millions of dollars worth of Ad spend. Many clients have been with me for five years or more. This is rare in the web marketing industry, where there tends to be
- [Do you need a professional website that generates leads & sales for your business?](https://www.chrismole.co.nz/website-design) - I create websites and Google Ads campaigns for people whose businesses live or die by their ability to sell online. I’m not just a web designer but also a trusted online marketing advisor for my clients. I have a simple mission – to build effective websites that generate leads and sales. It’s about results –
- [Case Study - Genesys Medical Institute](https://www.chrismole.co.nz/case-study-genesys-medical-institute-salt-lake-city) - In 2013, Dr Kirk Moore from the Genesys Medical Institute in Salt Lake City, Utah, asked me to help him generate more leads for his bioidentical hormone therapy clinic. The clinic was relatively new and struggling to attract patients. We devised a strategy to use a free online test, where people could check for imbalance
- [“How to Get More Customers From Your Website"](https://www.chrismole.co.nz/how-to-get-more-customers-from-your-website) - FREE 10-day e-course for kiwi business owners This FREE 10-day e-course called "How to Get More Customers from Your Website" covers the essentials you need to know to be successful at selling any type of product or service online. It is written in clear, simple language for ordinary business owners to understand (no complicated jargon
- ["How to Get More Customers from Your Website" - Free Handbook](https://www.chrismole.co.nz/how-to-get-more-customers-from-your-website-free-handbook) - At last, the truth about how to sell your products or services on the internet… written specifically for New Zealand small businesses DOWNLOAD THE HANDBOOK HERE » Hello there! And thank you for requesting this handbook. It is designed to help ordinary New Zealand businesses to create successful websites that make money. You will discover
- [Case Study - Ilam Florist, Christchurch](https://www.chrismole.co.nz/case-study-ilam-florist) - In July 2014 Jane Earl, the owner of Ilam Florist, was at her wits end. She was engaged in a stand-off with a web agency over a new ecommerce website they were building for her florist business. The project had dragged on for several months. Jane was disappointed with the website but the agency appeared
- [FAQs](https://www.chrismole.co.nz/faqs) - Can you give more detail about your 45-day profitability guarantee? In simple terms, “profitable” means your Google Ads account will generate more additional bottom-line profit for your business than the amount you pay Google for clicks plus my management fee. But every business is different and sometimes profitability can be grey area. For example, a service
- [Portfolio](https://www.chrismole.co.nz/website-design/portfolio) - I design websites to grow businesses My mission is simple. To build websites with a clear sales message that get people to respond. The examples below have a clean, simple layout. They are designed to engage visitors and get them to take action.
- [Success!](https://www.chrismole.co.nz/thank-you) - Thank you for signing up for the 12-day e-course "How to Get More Customers from Your Website". Your first lesson will be in your email inbox within a few minutes. P.S. If you don't get the email soon, check your spam folder. Any problems, just email chris@chrismole.co.nz
- [What My Clients Say](https://www.chrismole.co.nz/testimonials) - Our online sales have more than doubled... We have been working with Chris Mole since mid-2014 to grow our florist business online. My brief was clear – ‘Get us more business at a realistic price.’ This brief has been fulfilled and surpassed my expectations. Our online sales have more than doubled, as well as a
- ["I can get your Google Ads account profitable within 45 days. Guaranteed."](https://www.chrismole.co.nz/google-ads) - Based in Christchurch, NZ. I can get your Google Adwords account profitable within 45 days - guaranteed. No jargon or 'geek speak' - just results.
- [Privacy Policy](https://www.chrismole.co.nz/privacy-policy) - Chris Mole Media strives to offer its visitors the many advantages of internet technology and to provide an interactive and personalised experience. If I ask for personal information (your name, email address etc) I promise to never sell, rent or give your email address to any unauthorised third party. If you enter your email address,
- [Thank you](https://www.chrismole.co.nz/thank-you-3) - Thank you for your enquiry. I will be in touch as soon as possible. Best regards Chris Mole

## Soliloquy Sliders

- [Portfolio](https://www.chrismole.co.nz/?post_type=soliloquy&p=5515)

## MailPoet Page

- [MailPoet Page](https://www.chrismole.co.nz/?mailpoet_page=captcha) - [mailpoet_page]
- [MailPoet Page](https://www.chrismole.co.nz/?mailpoet_page=subscriptions) - [mailpoet_page]

## Categories

- [Uncategorised](https://www.chrismole.co.nz/category/uncategorized)
- [Internet Marketing](https://www.chrismole.co.nz/category/internet-marketing)
- [Copywriting](https://www.chrismole.co.nz/category/copywriting)
- [Scientific Advertising](https://www.chrismole.co.nz/category/scientific-advertising-free-resources)
- [Email Marketing](https://www.chrismole.co.nz/category/email-marketing)
- [Free Resources](https://www.chrismole.co.nz/category/free-resources)
- [Website Design](https://www.chrismole.co.nz/category/website-design)
- [Search Engine Optimisation](https://www.chrismole.co.nz/category/search-engine-optimisation)
- [Mobile Website Design](https://www.chrismole.co.nz/category/mobile-website-design)
- [Social Media](https://www.chrismole.co.nz/category/social-media)
- [Life In General](https://www.chrismole.co.nz/category/life-in-general)
- [Google Ads](https://www.chrismole.co.nz/category/google-ads)

## Tags

- [Search Engine Optimisation](https://www.chrismole.co.nz/tag/search-engine-optimisation)
- [SEO](https://www.chrismole.co.nz/tag/seo)
- [Copywriting](https://www.chrismole.co.nz/tag/copywriting)
- [web marketing](https://www.chrismole.co.nz/tag/web-marketing)
- [building web traffic](https://www.chrismole.co.nz/tag/building-web-traffic)
- [Internet Marketing](https://www.chrismole.co.nz/tag/internet-marketing)
- [website design](https://www.chrismole.co.nz/tag/website-design)
- [keywords](https://www.chrismole.co.nz/tag/keywords)
- [search engine optimization](https://www.chrismole.co.nz/tag/search-engine-optimization)
- [meta tags](https://www.chrismole.co.nz/tag/meta-tags)
- [Email Marketing](https://www.chrismole.co.nz/tag/email-marketing)
- [landing page conversion](https://www.chrismole.co.nz/tag/landing-page-conversion)
- [web page conversion](https://www.chrismole.co.nz/tag/web-page-conversion)
- [marketing](https://www.chrismole.co.nz/tag/marketing)
- [unique selling proposition](https://www.chrismole.co.nz/tag/unique-selling-proposition)
- [blogging](https://www.chrismole.co.nz/tag/blogging)
- [e-commerce](https://www.chrismole.co.nz/tag/e-commerce)
- [website conversion](https://www.chrismole.co.nz/tag/website-conversion)
- [website content strategies](https://www.chrismole.co.nz/tag/website-content-strategies)
- [landing pages](https://www.chrismole.co.nz/tag/landing-pages)
- [working with clients](https://www.chrismole.co.nz/tag/working-with-clients)