I’ve been saying for years that search engine optimisation based around simply building incoming links is a short-sighted approach.
I’ve proved this time and again with my own websites, where I have done very little in terms of link building but have published many pages of useful content. And the sites have risen to the top of Google and stayed there.
The problem for most businesses is, writing quality content on a regular basis is a heck of a lot harder than employing someone in India or the Philippines to build links. But it’s the only SEO strategy that will stand the test of time.
It’s best to use a CMS (content management system) like WordPress, which makes it easy to add new pages and content to your website. WordPress is also great for doing the basic on-page SEO that tells Google what your web page is about.
On-Page SEO – the Basics
1. Include your target keyword in the title tag
2. Use heading tags (h1-h6) and make sure they contain your keywords
3. Always add alt tags to your images, and include the keywords
4. Include your keywords in the content. This is really stating the obvious. There are some “experts” who recommend a “keyword density” of 3% – 5%. I’ve never bothered about that. I’ve just focused on writing good content and the keywords will naturally appear.
Most websites don’t follow these basic guidelines, so if you do, your site will stand head and shoulders above them, and will enjoy good ranking on Google, that will stand the test of time.