I started my career as a journalist in the early 1980s, when there were no computers and no internet. It wasn’t until 2002 that I began to grasp the enormous power of the internet as a marketing tool.
I was working as Press Secretary for Richard Prebble when he was leader of the Act Party, prior to the 2002 election. At that time, the Act Party was at the forefront of using the Web and email marketing to get its message out. I wrote a weekly newsletter called Richard Prebble’s Letter from Wellington, which went out to more than 30,000 subscribers by email.
Harnessing the power of the internet
In 2003 I built my first website. From then on I was hooked by the combination of the internet and the written word as a means of marketing and selling. I became an internet marketing junkie. I subscribed to the newsletters of all the top American internet marketers and devoured all their ideas on copywriting and marketing. It took me a while to sort out the wheat from the chaff.
There’s an awful lot of hype and rubbish out there about internet marketing and people are still getting sucked in by it. But the fundamental rules of business are the same on the internet as they are anywhere else. You need to provide a quality product or service, to a market that wants it, at a price they’re willing to pay.
Why I now work with service-based businesses
Since 2003, I have worked with more than 300 clients in many different types of industries. The focus of my business has gradually evolved into helping service-based businesses to reach their target clients using a combination of Google Ads and high-converting web pages.
As a service-based business myself, I discovered the power of Google Ads in 2008 (it was AdWords in those days) to sell my web design services. Once I had mastered Google Ads, I was able to double the revenue of my business within just six months.
As I worked with more clients using Google Ads, I found it worked better for some types of business than others. It works particularly well for local service businesses – any type of business where people go to Google to search for a specific service to solve a problem.
I have many clients in a wide range of trades businesses throughout New Zealand. (To avoid conflict of interest, I usually only work with one type of trade in each city).
One thing that sets me apart from most other web marketing consultants is that I help my clients develop their unique selling proposition, so they stand out from their competition. This is a fundamental secret to success in all types of marketing.
Contact me for more information
If you’re a service-based business and need help to get your message out into the marketplace, you are welcome to contact me. I keep pretty busy, so I can’t work with everyone. But if you are a serious business and you want serious results, I would love to talk to you.