In business, as in life, most people copy one another. Like sheep. I often get new clients coming to me for help with Google advertising, who point to one or more of their main competitors and essentially say “copy what they are doing.” Keep reading »
Why you shouldn’t try to rank number one on Google
January 20, 2021
I had a call this week from a prospective client. He was weighing up between investing in search engine optimisation (SEO) and Google Ads. He’d been told by an SEO agency that Google Ads was like “renting” space on Google, while SEO was like “buying” a property. Keep reading »
Web analytics – tracking your visitors
January 20, 2021
It’s natural if you own a website to want to know who is visiting your site, which pages they are going to, how long they are staying etc. In fact, website statistics are an essential tool to measure and manage an online business successfully. Keep reading »
Traffic from paid search advertising
January 20, 2021
While natural search engine traffic is something you should work towards, over a period of months and years, very few businesses will generate enough traffic through SEO alone. To get a traffic volume great enough to run a profitable business, you’ll need to advertise. Keep reading »
Traffic – the lifeblood of your online business
January 20, 2021
I’m sorry to tell you but the web is a harsh place. You can have the best looking site in the world with great resources and content and go entirely ignored or unnoticed. It happens. It’s happening right now. Somewhere out there in cyberspace is a brand new, attractive website loaded with great content, and nobody cares. Keep reading »