Since 2003, I’ve helped more more than 200 business to sell their products and services online. I’ve seen (and made) a lot of mistakes. Particularly, I’ve seen huge amounts of money wasted by businesses who paid thousands of dollars for websites that failed to convert visitors into customers.
As someone who works in the web marketing business, I have a strange relationship with advertising.
First, I want it for free.
Second, I don’t like doing it.
Third, I know if I don’t do it, nothing happens.
So, it’s a love/hate relationship.
I’ve recently spoken with several business owners who feel ripped off by social media marketing agencies. They’ve been promised the earth but have seen little (if anything) in terms of sales as result of the money they’ve invested.
It’s one thing to get “likes” and “engagement” on Facebook, Twitter, Instagram etc.
There’s a tendency in business – as with most things in life – for people to copy one another. That’s why we get fashions. People are afraid to be different, so we follow one another like sheep.
Take websites, for example.
I look at lot of advertising online every day. Most of it is predictable and ho hum. People tend to copy one another. But every now and then I come across an ad that makes me take notice – and smile.