If you’re a business owner, looking to attract new customers or clients through online advertising, this is a hugely helpful tool.
It takes about 60 seconds to complete a short survey. It will then tell you whether to focus on Google, Facebook, Youtube, Instagram, Twitter etc. Keep reading »
In business, as in life, most people copy one another. Like sheep. I often get new clients coming to me for help with Google advertising, who point to one or more of their main competitors and essentially say “copy what they are doing.” Keep reading »
I had a call this week from a prospective client. He was weighing up between investing in search engine optimisation (SEO) and Google Ads. He’d been told by an SEO agency that Google Ads was like “renting” space on Google, while SEO was like “buying” a property. Keep reading »
It’s natural if you own a website to want to know who is visiting your site, which pages they are going to, how long they are staying etc. In fact, website statistics are an essential tool to measure and manage an online business successfully. Keep reading »
While natural search engine traffic is something you should work towards, over a period of months and years, very few businesses will generate enough traffic through SEO alone. To get a traffic volume great enough to run a profitable business, you’ll need to advertise. Keep reading »