I look at lot of advertising online every day. Most of it is predictable and ho hum. People tend to copy one another. But every now and then I come across an ad that makes me take notice – and smile.
Since 2003, I’ve worked with some smart and successful business owners – and also some unsuccessful ones. I’ve learned a huge amount just by watching how my best clients have marketed their businesses.
It’s been a great privilege. They have been paying me to work for them – but all the while I’ve been soaking up their marketing knowledge too!
I’m appalled, the more I hear from business owners who have been ripped off by marketing agencies. It’s a disgrace.
Thousands of dollars poured down the drain. And for many small business owners, that money has come off a credit card.
I’ve wasted thousands of dollars on Google AdWords campaigns that didn’t work.
When I started advertising on Google in 2008, my credit card took a hammering, with little or nothing to show for it. I lost my nerve and gave up on AdWords for about a year.
Imagine starting a business selling razors to men aged 18 to 30. It would be a tough sell. The market is already crowded with razors, including many global brands.
So only a lunatic would try to sell yet another razor in this crowded market, right?
There are some exciting new design trends emerging on the web. Many are of interest only to those within the industry – but I’m writing this for ordinary business owners who want to know what the future holds for web design in 2017.
When you first start advertising with Google AdWords, you soon realise the system is rigged in Google’s favour. After a few days, you’ll see clicks mounting up and the dollars that will soon be deducted from your credit card.
Most businesses who venture into AdWords and decide to manage their own accounts, quickly realise it can be a bottomless pit.
There’s always been a tension between web designers and web marketers over how a website should look. Particularly the home page.
Web designers like to create web pages that look “cool” and modern. Web marketers like to create web pages that SELL things.
I read a lot of internet marketing blogs. And there’s one thing most top marketers are doing right now, which annoys the heck out of me.
I will be about 10 seconds into reading a blog post when suddenly a popup appears.
Most marketing is based around telling “half truths”and accentuating the positive. The public realise this. So they consume marketing through a built-in B.S. detector.
That’s just the way it is. Or is it?
There’s a new trend emerging in marketing, which is based on telling the truth.