In business, as in life, most people copy one another. Like sheep. I often get new clients coming to me for help with Google advertising, who point to one or more of their main competitors and essentially say “copy what they are doing.” Keep reading »
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Traffic from paid search advertising
March 28, 2020
While natural search engine traffic is something you should work towards, over a period of months and years, very few businesses will generate enough traffic through SEO alone. To get a traffic volume great enough to run a profitable business, you’ll need to advertise. Keep reading »
Why most businesses regret hiring their first Google Ads agency
March 28, 2020
Each month, I get several enquiries from business owners looking for an expert to manage their Google Ads account. Most of these businesses have previously worked with another web marketing agency – or they’re still working with another agency – but they’re not happy with the results. Keep reading »
Never put a German Shepherd in charge of the ham sandwiches
March 28, 2020
If you run any kind of Google Advertising, you might have had an email or phone call from a friendly Google Ads rep. If you haven’t yet, you probably will soon.
Google are becoming very proactive in trying to “help” their advertisers to improve their Google Ads campaigns. Keep reading »
How to market your business online without going broke in the process
March 28, 2020
Since 2003, I’ve helped more more than 200 business to sell their products and services online. I’ve seen (and made) a lot of mistakes. Particularly, I’ve seen huge amounts of money wasted by businesses who paid thousands of dollars for websites that failed to convert visitors into customers. Keep reading »