Plain simple, building a database of names and email addresses should be the number one objective of anyone who is serious about selling online.
The size of your email database and the relationship you have with them will, over time, become the most valuable aspect of your online business. Keep reading »
I read a lot of internet marketing blogs. And there’s one thing most top marketers are doing right now, which annoys the heck out of me.
I will be about 10 seconds into reading a blog post when suddenly a popup appears. Keep reading »
One of my favourite blogs is Neil Patel’s Quicksprout.com.
Neil is a truly smart marketer. If you need inspiration, you’ll surely find it in his blog. He is the co-founder of Crazy Egg and KISSmetrics (these are both outstanding services to help track and improve the conversion rate of your website). Keep reading »
Every business today seems to think they need a Facebook page, not to mention Twitter and other social media.
You’ll see “Like us on Facebook’ and ‘Follow us on Twitter’ prominently displayed on more and more websites.
But has anyone actually stopped to ask why your website visitor should bother to “like” you on Facebook? Keep reading »
Recently I agreed to help a client with an email marketing campaign to generate leads for his business.
He had purchased a large list of New Zealand business owners, with names, emails etc. He wanted me to send out a mass email to this list with his offers. Keep reading »