I read a lot of internet marketing blogs. And there’s one thing most top marketers are doing right now, which annoys the heck out of me.
I will be about 10 seconds into reading a blog post when suddenly a popup appears. Keep reading »
Email Marketing
How I built my first business through email marketing
One of my favourite blogs is Neil Patel’s Quicksprout.com.
Neil is a truly smart marketer. If you need inspiration, you’ll surely find it in his blog. He is the co-founder of Crazy Egg and KISSmetrics (these are both outstanding services to help track and improve the conversion rate of your website). Keep reading »
Beware of wasting time (and money) on Facebook
Every business today seems to think they need a Facebook page, not to mention Twitter and other social media.
You’ll see “Like us on Facebook’ and ‘Follow us on Twitter’ prominently displayed on more and more websites.
But has anyone actually stopped to ask why your website visitor should bother to “like” you on Facebook? Keep reading »
The temptation to send spam – and a warning
Recently I agreed to help a client with an email marketing campaign to generate leads for his business.
He had purchased a large list of New Zealand business owners, with names, emails etc. He wanted me to send out a mass email to this list with his offers. Keep reading »
Why email marketing doesn’t work…
In case you are misled by the title of this post, I want to say straight up that I believe email marketing is one of the most effective ways of selling on the Internet. Any yet many people complain to me that they’ve tried email marketing and “it doesn’t work”. Keep reading »
