Archive | Email Marketing

Should your business be advertising on Facebook?

More and more businesses are discovering pay-per-click advertising on Facebook is a cost-effective way to get traffic to their websites. Generally, Facebook advertising is less competitive (and cheaper) than Google Adwords.

In fact, one of the ‘gurus’ of Adwords advertising during the past 5 years, Perry Marshall, is now turning his attention to Facebook.

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How to Recession-Proof Your Business Using the Internet

I have just published a new report called
‘How to Recession-Proof Your Business Using the Internet’.

The report is too long to post here (about 9 pages). So I’m offering it to you as PDF to download. The report is free and you don’t even have to give me your email to get it 🙂

But if you find it helpful, I would like to ask that you will forward it on to someone else who might also benefit from it.

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With email marketing, boring is usually better

If you are sending out an email newsletter or promotion, it’s tempting to go for a “flashy” high-tech design, rather than “boring” plain text.

But my experience over several years has convinced me this is usually a big mistake.  In fact, it was confirmed recently when I designed a slick, professional-looking email newsletter template according to my client’s directions (and against my better judgement).

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