Recently I agreed to help a client with an email marketing campaign to generate leads for his business.
He had purchased a large list of New Zealand business owners, with names, emails etc. He wanted me to send out a mass email to this list with his offers.
Now, I am aware of the spam laws in New Zealand but I thought I might be able to find a way around it. I carefully worded an email, addressing the recipients by first name, telling them I had got their details from a directory of New Zealand business owners.
I invited them to sign up for this company’s offers by going to a web page and I assured them this was a one time email and they would never hear from me again unless they signed up.
I sent this to 3000 people, to see how it went. The good news is, we got over 100 sign ups within a couple of days. The bad news is, we got four spam complaints which were referred to the Department of Internal Affairs.
The Department now has me under investigation for sending spam. Hopefully, for a first offence, I will simply get a warning. After all, it’s hardly in the same league as sending millions of emails a day selling viagra.
But the lesson is learned. It’s pretty much impossible now to get away with anything that even vaguely resembles spam because a small but very active number of people are ready to report any unwanted email to the authorities.
The moral, don’t even think about sending spam. It’s not worth the grief.