It’s natural if you own a website to want to know who is visiting your site, which pages they are going to, how long they are staying etc. In fact, website statistics are an essential tool to measure and manage an online business successfully. Keep reading »
Internet Marketing
Traffic – the lifeblood of your online business
I’m sorry to tell you but the web is a harsh place. You can have the best looking site in the world with great resources and content and go entirely ignored or unnoticed. It happens. It’s happening right now. Somewhere out there in cyberspace is a brand new, attractive website loaded with great content, and nobody cares. Keep reading »
How to sell more from your online store
Use lots of photos… and they must look professional!
A picture really is worth 1000 words for an online store. In fact, you could increase that value to 10,000!
If you are selling a physical product online, your visitor can’t touch it. Keep reading »
How to build TRUST with your website
When you are doing business online, it’s absolutely essential you come across as credible and trustworthy on your website. Trust is the essential lubricant that allows business transactions to take place, in the physical world and in the online world. Keep reading »
‘Borrow’ ideas from other successful websites
I have worked closely with one of New Zealand’s most successful direct mail marketers. He’s been in the direct mail business for almost 40 years and made a lot of money. The first time I met him in his office, I was intrigued to see all kinds of advertising material, from all over the world, lying on his desk. Keep reading »