If you’ve read any books on marketing, you will have heard of the concept of a Unique Selling Proposition (USP). It is one of the most important elements in your sales message. It will influence your headline, and every other word you write on your website. Keep reading »
Internet Marketing
The ‘Most Wanted Response’ is the single most important part of your website
The term ‘most wanted response’ was coined by Ken Evoy, one of the most influential thinkers in the early days of Web marketing.
Here’s what it means. When someone visits your website, you want them to do something. You need to ask the question: what is it that you most want your visitor to do? Keep reading »
Web Marketing 101 – traffic x conversion = sales
When you strip away all the hype and nonsense from selling on the internet, it comes down to a simple equation:
traffic x conversion = sales
To put this in plain English…
- traffic is the number of visitors to your website.
Why I almost quit the web marketing business
When I began in the web marketing business in 2003, it was a new and exciting industry. I was hooked by the amazing potential of the internet, combined with my writing and marketing skills, to create a brand new career.
But 15 years down the track, I became more and more disillusioned with what the web marketing industry had become. Keep reading »
How to market your business online without going broke in the process
Since 2003, I’ve helped more more than 200 business to sell their products and services online. I’ve seen (and made) a lot of mistakes. Particularly, I’ve seen huge amounts of money wasted by businesses who paid thousands of dollars for websites that failed to convert visitors into customers. Keep reading »