The latest fad in web marketing is known as “content marketing”. Essentially, this means providing lots of content for Google to find, so your website will get a high ranking in the search results. Oh and of course, people will read the content too, building your brand and online reputation.
It’s not the president of the United States, Bill Gates or anyone else rich and famous. The most important person in the world, when you are trying to sell something, is a single individual – one person who is your ideal customer.
One of the most profound lessons I learned about online marketing was fairly soon after I launched my web design business in 2004.
A client came to me wanting his website redesigned. He was in the debt consolidation industry and had a website that looked like it had been designed by a teenager.
I was meeting with a prospective client yesterday and he proudly showed me several pages on his website that had been written for “SEO” – to get his site ranked highly in Google.
It was a classic example of web content written for the search engines.
The longer I’m involved in the web industry, the more convinced I am about the importance of WORDS. In fact, if you put words alongside design, I would say 80% of your results come from the WORDS – and only 20% from design.
I just discovered this fascinating letter written by David Ogilvy, one of the greatest advertising copywriters ever.
He found Ogilvy & Mather, the famous New York advertising agency, and Time magazine called him “the most sought-after wizard in today’s advertising industry” in the early-’60s.
Honestly, I’m amazed by how quickly most people give up when they are trying to sell anything.
This has been brought home to me particularly this week, because I have been contacted by several people asking for advice on how to sell a particular information product by direct mail.
More and more businesses are discovering pay-per-click advertising on Facebook is a cost-effective way to get traffic to their websites. Generally, Facebook advertising is less competitive (and cheaper) than Google Adwords.
In fact, one of the ‘gurus’ of Adwords advertising during the past 5 years, Perry Marshall, is now turning his attention to Facebook.
I’ve just launched a new website for C-Style Homes, a Christchurch company that sells a great range of steel frame kitset homes at amazingly low prices.
This website project is the first of what will be many more as part of a new business relationship I’ve developed with MARKITABLE, a Wellington company.
I have just published a new report called
‘How to Recession-Proof Your Business Using the Internet’.
The report is too long to post here (about 9 pages). So I’m offering it to you as PDF to download. The report is free and you don’t even have to give me your email to get it 🙂
But if you find it helpful, I would like to ask that you will forward it on to someone else who might also benefit from it.