As someone who works in the web marketing business, I have a strange relationship with advertising.
First, I want it for free.
Second, I don’t like doing it.
Third, I know if I don’t do it, nothing happens.
So, it’s a love/hate relationship. Keep reading »
The latest fad in web marketing is known as “content marketing”. Essentially, this means providing lots of content for Google to find, so your website will get a high ranking in the search results. Oh and of course, people will read the content too, building your brand and online reputation. Keep reading »
It’s not the president of the United States, Bill Gates or anyone else rich and famous. The most important person in the world, when you are trying to sell something, is a single individual – one person who is your ideal customer. Keep reading »
One of the most profound lessons I learned about online marketing was fairly soon after I launched my web design business in 2004.
A client came to me wanting his website redesigned. He was in the debt consolidation industry and had a website that looked like it had been designed by a teenager. Keep reading »
I was meeting with a prospective client yesterday and he proudly showed me several pages on his website that had been written for “SEO” – to get his site ranked highly in Google.
It was a classic example of web content written for the search engines. Keep reading »
This FREE Handbook is written in clear, simple language – no jargon or “geek speak” – so ordinary business owners can easily understand it. It covers the essentials you need to know to be successful at selling any type of product or service online.
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