As someone who works in the web marketing business, I have a strange relationship with advertising.
First, I want it for free.
Second, I don’t like doing it.
Third, I know if I don’t do it, nothing happens.
So, it’s a love/hate relationship.
Archive | Copywriting
Content Marketing – Is it Yet Another Bandwagon?
The latest fad in web marketing is known as “content marketing”. Essentially, this means providing lots of content for Google to find, so your website will get a high ranking in the search results. Oh and of course, people will read the content too, building your brand and online reputation.
Who’s the most important person in the world? – A marketing lesson
It’s not the president of the United States, Bill Gates or anyone else rich and famous. The most important person in the world, when you are trying to sell something, is a single individual – one person who is your ideal customer.
Why some “professional” marketing flops while “amateurs” can get better results
One of the most profound lessons I learned about online marketing was fairly soon after I launched my web design business in 2004.
A client came to me wanting his website redesigned. He was in the debt consolidation industry and had a website that looked like it had been designed by a teenager.
Should you write your website content for Google or for humans?
I was meeting with a prospective client yesterday and he proudly showed me several pages on his website that had been written for “SEO” – to get his site ranked highly in Google.
It was a classic example of web content written for the search engines.
