I have worked closely with one of New Zealand’s most successful direct mail marketers. He’s been in the direct mail business for almost 40 years and made a lot of money. The first time I met him in his office, I was intrigued to see all kinds of advertising material, from all over the world, lying on his desk. Keep reading »
Copywriting
How to find your own Unique Selling Proposition
March 28, 2020
If you’ve read any books on marketing, you will have heard of the concept of a Unique Selling Proposition (USP). It is one of the most important elements in your sales message. It will influence your headline, and every other word you write on your website. Keep reading »
You must write to SELL
March 28, 2020
Recently, I received an email from a business owner, asking for advice on why his website was not making many sales. This business owner had been using Google Ads to drive traffic to his website. He contacted me in desperation because he was losing money on his advertising. Keep reading »
Why I have a “love/hate” relationship with advertising
March 28, 2020
As someone who works in the web marketing business, I have a strange relationship with advertising.
First, I want it for free.
Second, I don’t like doing it.
Third, I know if I don’t do it, nothing happens.
So, it’s a love/hate relationship. Keep reading »
Content Marketing – Is it Yet Another Bandwagon?
March 28, 2020
The latest fad in web marketing is known as “content marketing”. Essentially, this means providing lots of content for Google to find, so your website will get a high ranking in the search results. Oh and of course, people will read the content too, building your brand and online reputation. Keep reading »