Archive | Copywriting

“I am a lousy copywriter”

David Ogilvy copywriterI just discovered this fascinating letter written by David Ogilvy, one of the greatest advertising copywriters ever.

He found Ogilvy & Mather, the famous New York advertising agency, and Time magazine called him “the most sought-after wizard in today’s advertising industry” in the early-’60s.

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Should your business be advertising on Facebook?

More and more businesses are discovering pay-per-click advertising on Facebook is a cost-effective way to get traffic to their websites. Generally, Facebook advertising is less competitive (and cheaper) than Google Adwords.

In fact, one of the ‘gurus’ of Adwords advertising during the past 5 years, Perry Marshall, is now turning his attention to Facebook.

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