The great social media swindle

July 12, 2024

I’ve recently spoken with several business owners who feel ripped off by social media marketing agencies. They’ve been promised the earth but have seen little (if anything) in terms of sales as result of the money they’ve invested.

It’s one thing to get “likes” and “engagement” on Facebook, Twitter, Instagram etc. Keep reading »

Beware of wasting time (and money) on Facebook

July 12, 2024

Every business today seems to think they need a Facebook page, not to mention Twitter and other social media.

You’ll see “Like us on Facebook’ and ‘Follow us on Twitter’ prominently displayed on more and more websites.

But has anyone actually stopped to ask why your website visitor should bother to “like” you on Facebook? Keep reading »