For most of human history, before the industrial revolution, pretty much everyone was a small business owner. The butcher, the baker, the blacksmith – they were all self-employed and the success of their business depended on the quality of service they provided. Keep reading »
It’s not the president of the United States, Bill Gates or anyone else rich and famous. The most important person in the world, when you are trying to sell something, is a single individual – one person who is your ideal customer. Keep reading »
When you chase something (or someone) what’s it’s natural reaction? To run away!
I wish some sales people could grasp this concept. Then they might stop harrassing me by trying to sell me things I don’t want – at least I don’t want them right now, and if I do ever want them, I will buy them in my own time from whoever I choose to buy them from. Keep reading »
If you’re in any kind of business that provides services to clients, you’ve probably experienced a client one day announcing to you, out of the blue, that they’ve decided to move to another provider. It happens, for all sorts of reasons. Keep reading »
A leading German general in World War 2, Erich von Manstein, came up with this thought-provoking quote:
“There are only four types of officer. First there the lazy, stupid ones. Leave them alone, they do no harm. Second, there are the hard working intelligent ones. Keep reading »