Use lots of photos… and they must look professional!
A picture really is worth 1000 words for an online store. In fact, you could increase that value to 10,000!
If you are selling a physical product online, your visitor can’t touch it. Keep reading »
It’s possible to make sales from a website with absolutely no graphics at all, if you write a persuasive enough sales message.
Nevertheless, graphics are very important. A study by Stanford University found 47% of people make a decision on whether to buy from a website, based solely on the appearance of the site (essentially its graphic design). Keep reading »
When you are doing business online, it’s absolutely essential you come across as credible and trustworthy on your website. Trust is the essential lubricant that allows business transactions to take place, in the physical world and in the online world. Keep reading »
The term ‘most wanted response’ was coined by Ken Evoy, one of the most influential thinkers in the early days of Web marketing.
Here’s what it means. When someone visits your website, you want them to do something. You need to ask the question: what is it that you most want your visitor to do? Keep reading »
When you strip away all the hype and nonsense from selling on the internet, it comes down to a simple equation:
traffic x conversion = sales
To put this in plain English…