How important is graphic design in your website’s success?

August 5, 2020

It’s possible to make sales from a website with absolutely no graphics at all, if you write a persuasive enough sales message.

Nevertheless, graphics are very important. A study by Stanford University found 47% of people make a decision on whether to buy from a website, based solely on the appearance of the site (essentially its graphic design). Keep reading »

The ‘Most Wanted Response’ is the single most important part of your website

August 5, 2020

The term ‘most wanted response’ was coined by Ken Evoy, one of the most influential thinkers in the early days of Web marketing.

Here’s what it means. When someone visits your website, you want them to do something. You need to ask the question: what is it that you most want your visitor to do? Keep reading »