There are some exciting new design trends emerging on the web. Many are of interest only to those within the industry – but I’m writing this for ordinary business owners who want to know what the future holds for web design in 2017.
There’s always been a tension between web designers and web marketers over how a website should look. Particularly the home page.
Web designers like to create web pages that look “cool” and modern. Web marketers like to create web pages that SELL things.
It’s tempting when you have a website that’s a few years old, to want to give it a “fresh, modern look”. But over the years I’ve seen many examples of website re-designs that have flopped. They’ve had a serious negative effect on the business, particularly those that rely on their websites to generate the bulk of their sales.
The inspiration for this post comes from Wes McDowell from The Deep End so I want to acknowledge this at the outset.
It’s the time of year when loads of predictions are being made about web design trends for 2016 – but in this post I want to look specifically at web design trends that work to increase conversion (i.e.
This morning I received an email from a friend telling me about a new web design software called PageCloud. My initial reaction was, “oh, yeah, another clunky web builder designed for amateurs who want to build a cheap website.”
But I was wrong.
We all realise the importance of testimonials in marketing. But most small business websites neglect testimonials or, if they do use them, they tend to be the usual “blah, blah, blah” that no one bothers to read. Often hidden away on an inner page.
Google has announced it is going to change the way it presents search engine results on mobile phones. And that change kicks in on April 21, 2015. It’s going to be a huge shake up.
Here is a quote from Google’s blog:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.
One of my clients is a doctor in Salt Lake City who specialises in bioidentical hormone therapy. For several years I’ve been helping him with online marketing, running Google AdWords and search engine optimisation.
The doctor had an old website, which looked outdated but was still bringing in a steady stream of enquiries from patients.
The speed of change in web design is exponential. It’s not just a matter of keeping up with design trends, new WordPress themes and plugins, Saas solutions etc. but something even more fundamental is now occurring. The whole foundation of web design is about to change.
For some years now I’ve been repeating the same message, that web design is primarily about content. Less about graphic design and coding – more about marketing.
However, that is not entirely true. It’s only half the story. It tends to downplay the value of graphic design and coding skills, which are still essential for any successful website.