Since 2003, I’ve helped more more than 200 business to sell their products and services online. I’ve seen (and made) a lot of mistakes. Particularly, I’ve seen huge amounts of money wasted by businesses who paid thousands of dollars for websites that failed to convert visitors into customers.
There are some exciting new design trends emerging on the web. Many are of interest only to those within the industry – but I’m writing this for ordinary business owners who want to know what the future holds for web design in 2017.
There’s always been a tension between web designers and web marketers over how a website should look. Particularly the home page.
Web designers like to create web pages that look “cool” and modern. Web marketers like to create web pages that SELL things.
It’s tempting when you have a website that’s a few years old, to want to give it a “fresh, modern look”. But over the years I’ve seen many examples of website re-designs that have flopped. They’ve had a serious negative effect on the business, particularly those that rely on their websites to generate the bulk of their sales.
The inspiration for this post comes from Wes McDowell from The Deep End so I want to acknowledge this at the outset.
It’s the time of year when loads of predictions are being made about web design trends for 2016 – but in this post I want to look specifically at web design trends that work to increase conversion (i.e.