I had a call this week from a prospective client. He was weighing up between investing in search engine optimisation (SEO) and Google Ads. He’d been told by an SEO agency that Google Ads was like “renting” space on Google, while SEO was like “buying” a property. Keep reading »
I’m sorry to tell you but the web is a harsh place. You can have the best looking site in the world with great resources and content and go entirely ignored or unnoticed. It happens. It’s happening right now. Somewhere out there in cyberspace is a brand new, attractive website loaded with great content, and nobody cares. Keep reading »
I want to thank my colleague Robert Kramers from found.co.nz for this excellent list of the best free New Zealand online directories.
Anyone doing search engine optimisation knows the value of back links from directories. Even with Google’s algorithm updates, it’s still beneficial to have high quality links from authority sites. Keep reading »
I’ve just finished reading a book by a well-known internet marketer whose advice about SEO in 2105 is – forget it. His argument, why put yourself at the mercy of Google’s whims when there are many other ways to market your business, where you have more control over the outcome. Keep reading »
During the last few years we’ve seen the “death” of just about everything in web marketing. Such claims are certainly good for a headline – and for selling various products or services to replace the thing that has just “died”.
There’s been more than enough written already about the supposed death of SEO and anyone who is following web marketing doesn’t need the same old arguments rehashed. Keep reading »