Archive | Search Engine Optimisation

The Smart Way to Approach SEO in 2015 and Beyond

During the last few years we’ve seen the “death” of just about everything in web marketing. Such claims are certainly good for a headline – and for selling various products or services to replace the thing that has just “died”.

There’s been more than enough written already about the supposed death of SEO and anyone who is following web marketing doesn’t need the same old arguments rehashed.

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SEO – The Truth You Need to Know

So much nonsense has been written and promoted about SEO (search engine optimisation) that the ordinary business owner can be forgiven for feeling confused.

If you’re a typical New Zealand business, you probably get several email offers every week from SEO agencies around the world, offering to get your website onto page one of Google.

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The Practice Formerly Known as ‘SEO’

If you’ve been around internet marketing for any length of time, you’ll be aware that search engine optimisation (SEO) is truly a minefield. You may have been stung in the past by an SEO company that promised the world and didn’t deliver, and you probably get regular offers in your email inbox from SEO companies in India etc offering to get your website onto page 1 of Google.

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Why you should always run a Google Adwords campaign BEFORE you do any SEO

Search engine optimisation is time consuming and costs a lot of money to get results. There’s no way around this. And there’s nothing more disheartening than spending all that time and money to get ranked at the top of Google for certain keywords… and then find you still don’t get a significant boost in enquiries, leads and sales.

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