If you’ve been around internet marketing for any length of time, you’ll be aware that search engine optimisation (SEO) is truly a minefield. You may have been stung in the past by an SEO company that promised the world and didn’t deliver, and you probably get regular offers in your email inbox from SEO companies in India etc offering to get your website onto page 1 of Google. Keep reading »
Search Engine Optimisation
Should you write your website content for Google or for humans?
I was meeting with a prospective client yesterday and he proudly showed me several pages on his website that had been written for “SEO” – to get his site ranked highly in Google.
It was a classic example of web content written for the search engines. Keep reading »
The simple (but not so easy) secret to SEO
Google has made it very clear what it’s main objective is – to provide people searching the Internet with the most relevant information possible.
If you’re a business owner who wants to get your website ranked highly in Google’s search results, you need to ponder on this. Keep reading »
Why you should always run a Google Adwords campaign BEFORE you do any SEO
Search engine optimisation is time consuming and costs a lot of money to get results. There’s no way around this. And there’s nothing more disheartening than spending all that time and money to get ranked at the top of Google for certain keywords… and then find you still don’t get a significant boost in enquiries, leads and sales. Keep reading »
SEO – an important discovery about internal links
When I redesigned my website about 2 years ago, I created a blog category called ‘website design’ with a view to helping the site rank on Google for the search term ‘website design’.
Despite posting a lot of good content in that category over a two-year period, my website still failed to make much impression in Google search results. Keep reading »
