Search engine optimisation is time consuming and costs a lot of money to get results. There’s no way around this. And there’s nothing more disheartening than spending all that time and money to get ranked at the top of Google for certain keywords… and then find you still don’t get a significant boost in enquiries, leads and sales. Keep reading »
Search Engine Optimisation
SEO – an important discovery about internal links
When I redesigned my website about 2 years ago, I created a blog category called ‘website design’ with a view to helping the site rank on Google for the search term ‘website design’.
Despite posting a lot of good content in that category over a two-year period, my website still failed to make much impression in Google search results. Keep reading »
SEO – Content Really Is King
When I started in the Web business around 2003, I read Ken Evoy’s classic book “Make Your Site Sell“.
This book really was ahead of its time and contained the most common sense I’ve read anywhere about how to get your website ranking at the top of Google’s search results (and a heck of a lot more). Keep reading »
Search Engine Optimisation (SEO) – Sometimes “Less is More”
Many search engine optimisation (SEO) companies are struggling right now after Google made some drastic changes to the way it ranks websites.
A lot of SEO providers have been relying on cheap link building, done in third world countries. This used to work like gangbusters but I never got involved with it because my gut feeling told me it wouldn’t last – just like all the other SEO tricks and tactics I’ve seen during the 10 years I’ve been in the web business. Keep reading »
Forget about SEO and start publishing great content
I’ve been saying for years that search engine optimisation based around simply building incoming links is a short-sighted approach.
I’ve proved this time and again with my own websites, where I have done very little in terms of link building but have published many pages of useful content. Keep reading »