I had a call this week from a prospective client. He was weighing up between investing in search engine optimisation (SEO) and Google Ads. He’d been told by an SEO agency that Google Ads was like “renting” space on Google, while SEO was like “buying” a property. Keep reading »
It’s natural if you own a website to want to know who is visiting your site, which pages they are going to, how long they are staying etc. In fact, website statistics are an essential tool to measure and manage an online business successfully. Keep reading »
While natural search engine traffic is something you should work towards, over a period of months and years, very few businesses will generate enough traffic through SEO alone. To get a traffic volume great enough to run a profitable business, you’ll need to advertise. Keep reading »
I’m sorry to tell you but the web is a harsh place. You can have the best looking site in the world with great resources and content and go entirely ignored or unnoticed. It happens. It’s happening right now. Somewhere out there in cyberspace is a brand new, attractive website loaded with great content, and nobody cares. Keep reading »
Plain simple, building a database of names and email addresses should be the number one objective of anyone who is serious about selling online.
The size of your email database and the relationship you have with them will, over time, become the most valuable aspect of your online business. Keep reading »