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Chris Mole

Chapter 20 – A Name That Helps

December 10, 2008 by Chris Mole
June 30, 2025

Claude HopkinsThere is great advantage in a name that tells a story. The name is usually prominently displayed. To justify the space it occupies, it should aid the advertising. Some such names are almost complete advertisements in themselves. May Breath is such a name. Keep reading »

Categories Scientific Advertising Leave a comment

Chapter 21 – Good Business

December 9, 2008 by Chris Mole
June 30, 2025

Claude HopkinsA rapid stream ran by the writer’s boyhood home. The stream turned a wooden wheel and the wheel ran a mill. Under that primitive method, all but a fraction of the streams potentiality went to waste.

Then someone applied scientific methods to that stream — put in a turbine and dynamos. Keep reading »

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