It’s not the president of the United States, Bill Gates or anyone else rich and famous. The most important person in the world, when you are trying to sell something, is a single individual – one person who is your ideal customer. Keep reading »
Copywriting
Why some “professional” marketing flops while “amateurs” can get better results
January 23, 2026
One of the most profound lessons I learned about online marketing was fairly soon after I launched my web design business in 2004.
A client came to me wanting his website redesigned. He was in the debt consolidation industry and had a website that looked like it had been designed by a teenager. Keep reading »
Should you write your website content for Google or for humans?
January 23, 2026
I was meeting with a prospective client yesterday and he proudly showed me several pages on his website that had been written for “SEO” – to get his site ranked highly in Google.
It was a classic example of web content written for the search engines. Keep reading »
Successful marketing ultimately comes down to WORDS
January 23, 2026
The longer I’m involved in the web industry, the more convinced I am about the importance of WORDS. In fact, if you put words alongside design, I would say 80% of your results come from the WORDS – and only 20% from design. Keep reading »
“I am a lousy copywriter”
January 23, 2026
I just discovered this fascinating letter written by David Ogilvy, one of the greatest advertising copywriters ever.
He found Ogilvy & Mather, the famous New York advertising agency, and Time magazine called him “the most sought-after wizard in today’s advertising industry” in the early-’60s. Keep reading »