The longer I’m involved in the web industry, the more convinced I am about the importance of WORDS. In fact, if you put words alongside design, I would say 80% of your results come from the WORDS – and only 20% from design. Keep reading »
Copywriting
“I am a lousy copywriter”
I just discovered this fascinating letter written by David Ogilvy, one of the greatest advertising copywriters ever.
He found Ogilvy & Mather, the famous New York advertising agency, and Time magazine called him “the most sought-after wizard in today’s advertising industry” in the early-’60s. Keep reading »
The difference between success and failure in selling
Honestly, I’m amazed by how quickly most people give up when they are trying to sell anything.
This has been brought home to me particularly this week, because I have been contacted by several people asking for advice on how to sell a particular information product by direct mail. Keep reading »
Should your business be advertising on Facebook?
More and more businesses are discovering pay-per-click advertising on Facebook is a cost-effective way to get traffic to their websites. Generally, Facebook advertising is less competitive (and cheaper) than Google Adwords.
In fact, one of the ‘gurus’ of Adwords advertising during the past 5 years, Perry Marshall, is now turning his attention to Facebook. Keep reading »
New website for Christchurch company selling steel-frame kitset homes
I’ve just launched a new website for C-Style Homes, a Christchurch company that sells a great range of steel frame kitset homes at amazingly low prices.
This website project is the first of what will be many more as part of a new business relationship I’ve developed with MARKITABLE, a Wellington company. Keep reading »
