People today are bombarded with advertising. If you’re in business trying to sell anything, you face a real battle to cut through the hundreds of other voices competing for your customer’s attention.
Consumers today are also highly sceptical of anything that looks like it’s trying to SELL them something. Keep reading »
Dont be daunted at the prospect of writing your website copy. Here’s a simple outline that shows you how to compile the framework for a successful business website – and it shouldn’t take more than 60 minutes.
If you’re like most small business owners, the prospect of writing your website fills you with dread. Keep reading »
Hundreds of new business websites are springing up every week. The owners of these sites are full of optimism that their venture into e-commerce will transform their business by bringing in new customers and boosting their sales.
But the reality is that most websites fail abysmally as sales tools. Keep reading »