I have just finished writing a brand-new handbook for New Zealand businesses, called “Winning Websites for Small Businesses”.
I don’t believe there’s any other publication in New Zealand quite like this handbook because it’s aimed specifically at the unique needs of the New Zealand marketplace. Keep reading »
By Amanda MacArthur from Mequoda Daily
Test your landing pages, because 9 times out of 10, snap judgments will prove you wrong
In case you haven’t heard, Susan Boyle is the unlikely star of Britain’s Got Talent, a televised talent show over in the UK . Keep reading »
If you want to learn one new skill that will grow your business faster than anything else, it’s this.
Learn to write persuasive sales copy.
This is by far the most powerful and effective component of any effective marketing system – on the Internet or anywhere else. Keep reading »
Since 2004 I have been helping people to sell online. I specialise in writing hype-free sales copy that works powerfully to build trust. And because my low-key style of sales copy is believeable, it causes customers to respond.
In fact, one of my clients tells me his website is on track to turn over more than $12m during 2009. Keep reading »
People today are bombarded with advertising. If you’re in business trying to sell anything, you face a real battle to cut through the hundreds of other voices competing for your customer’s attention.
Consumers today are also highly sceptical of anything that looks like it’s trying to SELL them something. Keep reading »